Data-Labor-Technology

Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new levels because of inventory fragmentation.

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The more time the marketplace has to evaluate the Privacy Sandbox – and, particularly, the Topics platform – the worse those platforms will look.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media.

The post Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again appeared first on AdExchanger.

Brands and publishers are already experimenting and engaging on Meta’s text-based app Threads. Among them is Ladbible, a social-first publisher that is currently in the process of figuring out what resonates and what doesn’t on the app — but don’t call it a strategy. It’s far too early for that. After all, Threads isn’t even a week old.

Digiday caught up with Ladbible’s Instagram & TikTok Lead, Rebecca Tyrell, to get the lowdown on the team’s first impressions and how they’re using it so far.

This interview has been lightly edited and condensed for clarity.

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Digiday+ Research worked with Sounds Profitable to study the current perceptions of podcast advertising for this report. 

Although the pandemic-inspired podcast boom has passed and marketing budgets are tightening due to economic concerns, agencies that invest in podcast advertising have yet to experience significant client budget cuts. In fact, some companies like iHeartMedia, The New York Times and The Wall Street Journal are even expanding their podcast teams during uncertain times, with the belief the medium still has room to grow.

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Raising money is hard for any media business these days, let alone one in a troubled sector like esports. But necessity certainly can help bring about innovative solutions.

For example, esports organization Sentinels is looking to bring individual fans into its ownership group via a round of equity crowdfunding later this week. The initiative shows how esports teams are spinning up increasingly creative — but also increasingly esoteric — ways to raise money as esports winter sets in.

Founded in 2016, Sentinels fields teams in “Valorant,” “Apex Legends” and “Halo.” The company is privately funded and has been led from the start by its co-founder, former Paramount Pictures vice chairman Rob Moore. In recent years, the team has set itself apart from the pack through its strong ties to the “Valorant” community.

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It’s been exactly a week since Meta’s text-based app Threads came into existence and has since stolen valuable watch time from its peers. Not to mention it’s a huge spanner in the works for its main rival: Twitter.

While everyone is caught up in the hype of the shiny new platform, Digiday has compiled a rundown of what the app’s users, engagement and revenue predictions are for the app.

Users are flocking to Threads

It’s safe to say that Threads has grown far quicker than any other platform out there. Even TikTok. It’s arguably the fastest growing app in history.

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Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. 

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This week’s Media Briefing looks at three publishers’ retention tactics, which center around early engagement intervention for newly subscribed readers.

• Engage early and often
• Venture capital funding to publishers slows in Q2
• The Washington Post has a new CRO, the San Diego Union-Tribune is sold and more

Engage early and often

Retention starts as soon as a subscriber is acquired is a cliché, but the truism may be as true as ever for publishers’ subscription businesses.

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On Wednesday, U.S. lawmakers dug deeper into the implications of generative artificial intelligence on copyright protections, highlighting both short-term and long-term questions about how tech companies collect data to train AI and generate content based on it.

The hearing — the third in a series held by the Senate Judiciary Committee, follows previous discussions in May and June, which focused on other aspects of AI and IP such as copyright law, innovation and competition.

One of the key areas of discussion focused on whether companies should be required to let users opt out of having their data used for training AI models. Ben Brooks, head of public policy for Stability AI, said the startup has already received more than 160 million opt-out requests from people who don’t want their images used in its AI models.

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