Data-Labor-Technology

Coming on the heels of Cannes, the Oscars of the advertising world, the 2023 Emmy Awards announced its nominations today for Outstanding Commercial. Not surprisingly–and not without precedent–there are several repeat appearances on the Television Academy’s list by brands that collected hardware recently in the south of France. Tech giant Apple, a perennial favorite at…

It’s the most wonderful time of the year … awards season. The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. Yvette Nicole Brown of A Black Lady Sketch Show and Television Academy chairman Frank Scherma announced the nominations Wednesday morning amid a tense time for Hollywood. The industry has been paralyzed since…

MacCallum’s appointment was announced one day after the promotion of Johanna Mayer-Jones to chief advertising officer.

Shutterstock will gain priority access to new OpenAI technology and users can utilize synthetic editing capabilities to edit images in the Shutterstock library.

“Google has been secretly stealing everything ever created and shared on the internet by hundreds of millions of Americans,” eight people allege in a class-action complaint brought Tuesday.

If you reminisce about the fashion trends that dominated the ’90s and early ’00s, Abercrombie & Fitch probably comes to mind. With its signature dark lighting and distinct cologne scent, the store embodied the essence of that era. However, the brand has since undergone a transformation that prioritizes diversity, inclusion and celebrating individuality. Abercrombie &…

The deal enables advertisers to target audiences and measure campaigns through Roku’s platform without relying on cookies.

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media

As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66 billion by the end of 2024.

By leveraging the deterministic data, analytics and closed-loop measurement now available within the advanced television ecosystem, pharma companies are achieving a win-win: the scale of linear TV with the targeted messaging precision of digital. Pharmaceutical brands are leaning heavily into data-driven ad buying to drive brand impact.

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The Uncommon founders–Natalie Graeme, Lucy Jameson and Nils Leonard–will continue to manage the business and retain a 49% interest in the agency.