Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.
The post Netflix Predicts Ad Revenue Will Double Next Year appeared first on AdExchanger.
Less BS, More Facts, Some Opinions
Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.
The post Netflix Predicts Ad Revenue Will Double Next Year appeared first on AdExchanger.
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical tools for programmatic publishers. And as the Google ad tech antitrust trial showed, tweaking price floors can raise the ire of publishers. But many publishers don’t know how best to revamp their auction strategies to […]
The post What Publishers Need To Know About Floor Pricing appeared first on AdExchanger.
Amit Nigam, svp, product, PebblePost
In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers.
Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base. Trying to meet consumers where they are in ways that will surprise and delight them will also delight management.
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