Starbucks’s New CEO’s Plan to Save America’s Largest Coffee Company | WSJ
Crossmedia’s Asghar Takes New Global CEO Role
He co-founded the agency 25 years ago and has served as U.S. CEO. He retains majority control of the agency, which is the largest minority-owned independent agency in the U.S.
TikTok Adds Commerce, Livestream Shopping To More Regions
Along with its recent plans to launch in Mexico, TikTok will expand operations to Italy, Germany and France, with longer-term plans to also launch in Japan and Brazil later this year, according to the
South China Morning Post.
South China Morning Post.
Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales
The numbers $4.4 billion — Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion — Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion — Revenue for 2024, up 5.1% year-over-year. 16% — Year-over-year growth in global ecommerce sales. The water cooler…
EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants — who help brands find agency partners — to answer their clients’ most pressing questions about the impending takeover, ADWEEK has learned. Both an Omnicom and IPG spokesperson confirmed that the meeting took place but declined to provide further…
The Showdown Between Elon Musk and Sam Altman
This week, the Uncanny Valley hosts discuss the lawsuits, bidding wars, and power plays over OpenAI.
The Watergate-Inspired Law That’s Being Used to Fight DOGE
Here’s how the 1974 Privacy Act is being used in legal battles against DOGE—and how you can protect yourself from government surveillance.
DOGE Puts $1 Spending Limit on Government Employee Credit Cards
The restrictions are already in place at the General Services Administration along with several other agencies. Soon they’ll roll out to most of the federal government, sources say.
Publicis Media Appoints Lonnie Limón to Lead its Multicultural Arm
Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands navigate the multicultural marketing landscape. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &…