Tyson/Paul Draws 108M, Touted As ‘Most Streamed Sporting Event Ever’

Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the fight between Katie Taylor and Amanda Serrano was the most-watched
professional women’s sports event in U.S. history with an estimated 74 million live viewers globally.

State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad

Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season–and she’s steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes…

Overnight Cable News Ratings for Nov. 12-14: CNN and MSNBC’s Post-Election Struggles Continue

Tuesday, November 12 Fox News’ Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo during both dayparts, while MSNBC finished as the No. 2 network in total viewers in primetime and total day. But neither network…

Amazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO

Amazon Web Services (AWS) has named former SAP chief marketing and solutions officer Julia White as its new chief marketing officer (CMO). White will succeed Raejeanne Skillern, who is leaving to devote more time to her family and her board member roles. White left SAP in August after three-and-a-half years with the company. Prior to…

YMCA Taps The Martin Agency as Agency of Record

YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations’ 175th anniversary in the United States. Details of…

Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad

Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called “Ordinary is for everyone else,” highlighting Haaland’s knack for unique training methods and his affinity for nature. Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like…

The Biggest Questions After The Trade Desk’s OS Announcement

Is getting into smart TV OS a smart move for The Trade Desk? Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early…