Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent earnings call.
The post Netflix Predicts Ad Revenue Will Double Next Year appeared first on AdExchanger.
Nearly 8 Million Viewers Watched Kamala Harris’ Fox News Interview
The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate’s contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total viewers and 1.126 million views in the advertiser-coveted Adults 25-54 demo viewers tuned in to see Harris…
Netflix Adds 5 Million Subscribers and Details 2 Big Ads Initiatives
The numbers 5 million — The number of subscribers Netflix added in Q3, beating Wall Street’s expectations. 282.7 million — Netflix’s total global subscribers. $9.83 billion — The streaming giant’s Q3 revenue, up 15% year-over-year. The company’s operating margin was 30% compared with 22% from last year. 150% — The increase in ad sales commitments…
Revolving Door Roundup: Brian Williams to Helm Election Night Coverage on Prime Video
Prime Election Day: Amazon’s Prime Video streaming service has officially thrown its hat into news coverage. As Puck’s Dylan Byers reported weeks ago, Prime Video has struck a deal with former NBC News anchor Brian Williams to helm special election night coverage that will free to watch for Prime Video subscribers. Election Night with Brian…
Sam Altman’s Eye-Scanning Orb Has a New Look—and Will Come Right to Your Door
The ambitious identity-verification project Worldcoin, now called World, wants a future where humans are “orb-verified.”
Blondie’s Back In ‘Remastered’ Campaign For Gucci
Debbie Harry and her music appear in campaign showcasing a young, diverse crowd of beautiful models in sumptuous romantic scenes in and around London.
What Publishers Need To Know About Floor Pricing
Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical tools for programmatic publishers. And as the Google ad tech antitrust trial showed, tweaking price floors can raise the ire of publishers. But many publishers don’t know how best to revamp their auction strategies to […]
The post What Publishers Need To Know About Floor Pricing appeared first on AdExchanger.
New York Urges SCOTUS To Reject Challenge To Law Requiring $15 Broadband
New York officials this week urged the Supreme Court to turn away broadband industry groups that are attempting to invalidate a 2021 state law requiring carriers to offer $15 a month service to
low-income residents.
low-income residents.
Resume Rewind: Alexis Ohanian
“God, it is insane that I have a career,” Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. “It is borderline nuts.” Ohanian is known to most as co-founder of Reddit, founder of venture capital firm Seven Seven Six, founder of big-bucks women’s…
How programmatic direct mail lookalikes transform prospecting strategies
Amit Nigam, svp, product, PebblePost
In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers.
Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base. Trying to meet consumers where they are in ways that will surprise and delight them will also delight management.
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