Ad Industry Blasts Financial Regulator’s Proposed Data Broker Rules
The potential regulations “would harm consumers, the economy, and small businesses by hindering data services companies’ practices that provide valuable and desired offerings to the marketplace,”
Privacy for America says.
Privacy for America says.
Google Users Press Claims Over Accidental Voice Recordings
“Google effectively embedded a live mic in tens of millions of individuals’ private lives,” the consumers argue in new court papers.
Amazon Releases Agentic AI Information On ‘Buy for Me’ Feature
Amazon has entered an era of automation that allows its systems to find and then make a purchase for consumers through agentic AI platforms. The Buy for Me experience integrates into Amazon’s shopping
experience so customers can find products not available across the marketplace.
experience so customers can find products not available across the marketplace.
Mark Cuban Backs TikTok Alternative Built On Bluesky Protocol
Famed American entrepreneur Mark Cuban has funded a pre-seed round for Skylight, a decentralized TikTok alternative built on the AT Protocol, Bluesky’s open-source ecosystem.
Tuesday, April 1 Evening Cable News Ratings: Special Elections Boost CNN’s Primetime Numbers
CNN finished third overall, while Fox News took the top spot and MSNBC finished in second in primetime.
Google To Use Marketing Content From Sites To Showcase Brands
Enrollment is automatic, but companies can opt out through Merchant Center settings.
Scott Simmons Leaves WAPT for State’s Emergency Management Agency
Simmons joined the ABC affiliate in 2003 after working at WDSU in New Orleans for more than 10 years.
WPP ups the data-driven arms race with the purchase of InfoSum
WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum — the data firm once run by its current global CEO of GroupM, Brian Lesser. From the day Lesser took the reins at GroupM last July, it’s been speculated that WPP might purchase the firm — and now it has.
Terms of the deal were not disclosed. Sources close to WPP said InfoSum’s last valuation was $300 million.
But the deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies. It comes just weeks after Publicis purchased Lotame, and months after Omnicom moved to acquire Interpublic Group, which comes with Acxiom.
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