Data-Labor-Technology

In the premiere episode of Reba McEntire’s “Happy’s Place,” two characters feel the need to comment on Reba’s race.

Broadcast share rose by 8% from August to a 22.6% share from 22.0%. NFL games accounted for 14 of the top 15 broadcast telecasts.

Deloitte’s new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they’ll spend 17% more than last year.

The agency said the hires are part of its continued push to fully integrate its digital-first brand and performance marketing capabilities.

Talk about a hat trick. ABC News, NBC News, and CBS News all saw gains in total viewers and in the advertiser-coveted Adults 25-54 demo for the week October 7. As with the morning shows, Hurricane Milton likely contributed to the rise in viewership for the evening broadcasts. ABC News and NBC News particularly benefitted…

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North Carolina, television market. Before joining WYFF in 2016, Humphries served four years as…

ABC News’ Good Morning America widened its total viewer gap over NBC News’ Today as it remained in the top spot for the third week in a row. Meanwhile, Today stayed ahead of its rival in the advertiser-coveted Adults 25-54 demo. News on Hurricane Milton’s approach and destructive landfall almost certainly boosted both networks to…

Monday, Oct. 7 At the top of the week, Fox News’ The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O’Donnell was MSNBC’s most-watched show in total viewers, while Erin Burnett OutFront took that title for CNN. 25-54 Demographic (Live+SD x 1,000) Total Day:…

In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk’s X (previously Twitter) filed a lawsuit against several former advertisers, claiming they coordinated an illegal advertising boycott against the platform. This legal…

People are noticing Mint Mobile’s paid media more than they did earlier this year. When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly wireless provider’s ads in the past two weeks, 21.4% of U.S. adults said they did, according to data analytics firm YouGov. That’s up from…