The definitive Digiday guide to what’s in and out for advertising in 2024

From an unstable economy that shifted how budgets were allocated to the continuous turmoil at platforms that drove how users use them — and how brands shift dollars either away or toward them, the year is set up for even more movement.

For a look at how 2023 shook out, and the trends we’re expecting for 2024, see below.

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New Year, Old Blog (Sort Of)

MediaPost is beginning the New Year by welcoming back “MADblog,” if in name only. Speaking of names, Barbara Lippert is coming back to write it, albeit with a new focus on creativity.

California Judge Denies X’s Attempt To Bypass State’s Content-Moderation Law

A federal judge has struck down X’s attempt to bypass a social-media law in the state of California that requires social companies to report their content-moderation policies. The decision follows
X’s original complaint that the law, AB 587, violates the First Amendment.

Colorado AG Requires Ad Companies To Honor ‘Global Privacy Control’

Starting in July, online ad companies won’t be allowed to serve behaviorally targeted ads to Colorado residents who activate the Global Privacy Control — a tool that aims to enable people to opt out
of data-sharing.

Judge Refuses To Block California Content Moderation Law

A federal judge has rejected X Corp’s request to block enforcement of a new California law that requires social media platforms to post content moderation policies and issue reports about enforcement.

IPOs And M&As Predicted To Make A Comeback In 2024

About 148 companies completed an IPO in 2023 – the worst year on record – but three insights provide a glimmer of hope that 2024 will be a better year.