The MarTech Minute: A Vatican partnership, a name change and new hires

It’s a holiday week, but we are still seeing some exciting moves in the martech world. 
MarTech in Motion
HG Data announces new app
The app is available on the Salesforce AppExchange. The Lightning Data app allows customers to access technographics in Salesforce.

Dataxu launches Open AI for Ads
The product uses artificial intelligence to provide analytics to help marketers drive performance and reduce time on campaign management. The first algorithm included in the product is powered b
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