For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”
For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light on how these trends will continue to develop in 2018.
ABM went mainstream
Account-Based Marketing (ABM) has been a hot topic for quite some time now, but 2017 was really the year we saw it move
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