Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018.
Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of bringing brands’ emails from conception to execution, making for a more seamless workflow.
“Only Adobe has a heritage in creativity, which is why we are uniquely positioned to do th
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