Cision, publisher of databases for public relations and marketing communication professionals, has acquired Prime Research, a company that measures and analyzes the impact of PR and so-called “earned
media” across social, digital, print and broadcast. Terms of the deal were not disclosed, but Chicago-based Cision has more than 3,000 employees in at countries and Germany-based Prime Research has
more than 700 employees with offices in the U.S., the U.K., Brazil, China and Switzerland.
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