Less BS, More Facts, Some Opinions
AdExchanger |
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there was… Continue reading »
AdExchanger |
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client… Continue reading »
AdExchanger |
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by John Whitmore, head of data strategy at TiVo. Measuring campaigns by tying ad exposure to customer conversions, whether they be in-store purchases, car test drives or online site visits, isn’t anything new. However, turning measurement… Continue reading »
AdExchanger |
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year… Continue reading »
The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
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The week ahead features a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
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The week ahead features an inflation reading from Japan, a summary of opinions from the Bank of Japan’s latest monetary policy meeting and data on China’s factory activity.
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The Japanese economy is picking up more and moving toward the central bank’s 2% inflation goal, though only gradually, according to new government data.
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Online advertising is under siege by privacy campaigns run separately by Apple and European regulators. The long-term solution may be for sites to be more explicit about how they make money from customer data.
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Check out some of the key highlights from our must-attend conference for Data Management Platform clients! Lotame Spark Client Summit 2017, March 7th in NYC. #LotameSpark
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