Less BS, More Facts, Some Opinions
AdExchanger |
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »
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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, I wrote a column that introduced the idea of demand-path optimization, the process by which publishers optimize the path from supply-side platforms (SSPs),… Continue reading »
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
Right behind the GDPR, there’s the ePrivacy Regulation
Dec 21, 2017 by Barry Levine
How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished?
Will GDPR and blockchain live up to their hype in 2018?
Dec 21, 2017 by Robin Kurzer
The only thing we know for sure is that marketers will d
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Nadine Dietz and Erica Seidel not only have their fingers on the pulse of the modern marketing organization, they have an in-depth understanding of how CMOs are inspiring company cultures across the board.
A former CMO herself, Dietz serves as the chief transformation officer of The Female Quotient, an organization focused on building gender equality in the workplace. Seidel is the founder of The Connective Good, a recruitment agency focusing on senior-level marketing roles.
The two have
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I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with another lesson: You’re not addressing just one target, but a whole lineup of influencers and decision-makers who have a say in the sale.
That’s because when doing any kind of B2B technology marketing, you’ve got to embrace the hard truth that one size never fits all when it com
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AdExchanger |
As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »
In an attempt to both bring the magazine to life and introduce new products to consumers, Wired’s 14th annual holiday pop-up store ends its two-week run today. This year’s edition of the store was in New York’s Brookfield Place and saw more than 15,000 visitors over 14 days, giving customers multiple types of products to…
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The athletes will also be featured in out-of-home advertising, digital content and promotions for limited-edition, Olympics-inspired Coca-Cola Freestyle machine flavors.
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After 12 years and an eight-figure investment, Nielsen has pulled the plug as the sole funder of the Council for Research Excellence, an independent organization comprised of Nielsen clients to
conduct their own primary research on media measurement, including methodological ones. Nielsen has invested at least $10 million in funding the CRE’s projects since underwriting its launch in 2005.
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The Federal Communications Commission just hit Sinclair Broadcast Group with the largest fine of its kind ever — $13.4 million — for running content in 2016 not labelled as sponsored.
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