The average NFL game across all national TV networks is down 8.8% to a Nielsen 14.9 million average viewers this year through week 16, versus 16.3 million in the same period a year ago.
[Read More …]
Google Algorithm Changes Stress Out SEO Professionals
More than half of search engine optimization professionals feel stressed or unsure when a Google algorithm update occurs — and some contemplate leaving their job. Any indication that an algorithm
update would prompt a professional to quit is not a good sign that Google is creating a good experience for search marketers.
[Read More …]
One In Ten Publishers Say They're Not Labeling Native Advertising
Publishers’ most cited reason for not disclosing native advertising in two just-released studies from the Native Advertising Institute was “to meet budget demands,” noted Jesper Laursen, founder and
CEO of the NAI.
[Read More …]
Consumer Groups Say 'NYT' Kids Supplement Should Be Ad-Free
A coalition of 10 consumer groups say “it’s wrong for the Times to tout an educational supplement and use it to target impressionable kids with deceptive marketing for Google.”
[Read More …]
Roku Restructures, Scott Rosenberg To Lead Platform Business
Rosenberg joined Roku in 2012 and helped build its advertising business. He will succeed Roku’s current GM, Steve Shannon, who will leave the company following the restructuring.
[Read More …]
Dave Morgan on the Marketing Cloud of the Future
Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated by whoever controls the most and best consumer data, combined with
the most and best opportunities to connect that data with massively scaled touchpoints These companies will have lots of consumer data and lots of chances to capture value from that data in the
targeting, measurement and optimization of all forms of commercial communication, from email, digital banners, digital video and TV ads to e-commerce personalization, snail mail and telemarketing.
LinkedIn Evaluates Its Agency Roster
LinkedIn is conducting a roster-wide assessment of its ad agencies, according to Adweek, which reports that the business social network may be looking to reduce the number of agencies it uses.
The reassessment comes
after last year’s acquisition of the company by Microsoft for $26.2
billion.
In response to a query, LinkedIn issued this statement:
“Our model depends on trusted agency partners from around the world. We’ll also continue to
explore conversations with new agency partners as new projects arise and our business needs evolve.”
NBC's 'Sunday Night Football' Tops All TV Shows This Year, But Ratings Dip
NBC says the NFL programming franchise is once again on track to be the most-viewed TV series this season, yet ratings are down from a year ago. NBC says “SNF” averaged 18.2 million Nielsen viewers
for live program-plus-same day viewing from Sept. 7 through Dec. 25.
[Read More …]
MarTech Today: Showpad helps sellers sell, agencies adjust to pressures & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
Showpad gives companies a new way to help their sellers sell
Dec 28, 2017 by Robin Kurzer
The platform says it’s creating “salespeople of the future”
How agencies are adapting to continued pressures on their business model
Dec 28, 2017 by Tim Peterson
To contend with increased financial pressures, agencies are a
[Read More …]
American stand-up comedian Dave Chappelle promotes Netflix show with charitable campaign
As part of the promotional strategy of Netflix New Year’s Eve special, Equanimity, Dave Chappelle, has urged fans to take pictures of themselves holding a cutout of him at landmarks around the globe.
Th campaign, which launched on website theCHIVE, aims to support The Ellington Fund, an organization established in 1978 to serve as the charitable arm of the Duke Ellington School of the Arts (DESA).
The Ellington Fund administers and supports several programs and activities that are not funded by the DC Public School System (DCPS).
The campaign will donate $1 for every photo submitted on Facebook, Instagram, or Twitter with the hashtag #ChappelleParty. ‘Flat Stanley’ versions of Chappelle will also be handed out at comedy clubs across the country and included in theCHIVE’s e-commerce delivery service for any merchandise ordered during this period.
: ‘#ChappelleParty’
Agency:
Client:
Date: December 2017
American stand-up comedian Dave Chappelle launched a campaign on website theCHIVE which aims to support The Ellington Fund, a 501(c)(3) organization established in 1978 to serve as the charitable arm of the Duke Ellington School of the Arts (DESA). The Ellington Fund administers and supports several programs and activities at DESA that are not funded by the DC Public School System (DCPS).
Credits:
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