Month: December 2017

It’s a holiday week, but we are still seeing some exciting moves in the martech world. 
MarTech in Motion
HG Data announces new app
The app is available on the Salesforce AppExchange. The Lightning Data app allows customers to access technographics in Salesforce.

Dataxu launches Open AI for Ads
The product uses artificial intelligence to provide analytics to help marketers drive performance and reduce time on campaign management. The first algorithm included in the product is powered b
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Through three months of the new season, NBC again has the best ad viewership for traditional Nielsen rating measures, despite TV networks’ continued declines.

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Cox Media Group’s Gamut division on Friday released data that analyzes the characteristics of fraudulent sites.

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Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to enable the creation of GIFs, to the ability to comment with visual media and right-to-left language support, the platform has been opened up to a wide range of new languages and audiences….
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“Papa” John Schnatter may be stepping aside as CEO of the pizza empire he founded in 1984, but don’t expect him to vanish from the brand’s ads and packaging. As of Jan. 1, 2018, the pizza chain will be run by new CEO Steve Ritchie, who has been serving as chief operating officer, the company…
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We’re going to wrap up our coverage of agency holiday cards today with a fourth batch of entries–and then later today we’ll pick our five favorites. Here are links to all the cards we posted this week: Agency Holiday Cards 2017: The Most Creative Farewells to the Year Agency Holiday Cards 2017: The Most Creative…
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Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play Gameroom games and Gameroom games. The nominees and winner for each category are listed below. Best Instant Game 4 Pics 1 Word by LOTUM Dino…
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AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kelly, founder and CEO at Survata. We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies like… Continue reading »

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We didn’t have time to post every agency holiday card we got this year, but we did manage to feature 73 of them. Below, check out seven favorites–all inspired takes on a year-end tradition. Anomaly – “Dear Satan” This agency goes all in at Christmas. Last year they made an amazing eight-minute film, narrated by…
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“For employers and employment agencies that want to exclude older workers, Facebook’s ad platform is a blessing,” the Communications Workers of America alleges.

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