Apple apologizes for deliberate poor performance of old iPhones

Apple in a recent statement apologized after admitting to deliberately slowing down iPhones with older batteries function and promised to gain back its customer’s trust by improving the performance of the old batteries.

Apple recently admitted that it had slowed down phones with older batteries, batteries with low charge or phones that were cold.

In addressing the admission, it further explained how all rechargeable batteries were consumable components that become less effective as they chemically age and their ability to hold a charge diminishes. “Time and the number of times a battery has been charged are not the only factors in the chemical aging process,” Apple added.

 

To further rectify the situation which it claims to be clearly unintentional, it is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018. 

 

Also, early in 2018 Apple will further issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.

 

 

 

Apple said: “Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that. At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted.”

 

 

[Read More …]

Digital Players Could Put Squeeze On Linear TV Content

Content is still king. But down the road, the cost of content could be an issue as more traditional TV content providers get squeezed by higher costs and competition.

[Read More …]

Digital Players Could Put Squeeze On Linear TV Content

Content is still king. But down the road, the cost of content could be an issue as more traditional TV content providers get squeezed by higher costs and competition.

[Read More …]

The State of Shoppable Media in 2017 and Its Future in the Coming Year

The State of Shoppable Media in 2017 and Its Future in the Coming Year
With technology advancing each day, there’s no shortage of ways for retail advertisers to promote their product or service. And one form of content known as shoppable media is quickly gaining traction in the retail space. Shoppable content–which traditionally takes the form of pictures or videos–quickly and thoroughly educates a shopper while streamlining the path…
[Read More …]

The State of Shoppable Media in 2017 and Its Future in the Coming Year

The State of Shoppable Media in 2017 and Its Future in the Coming Year
With technology advancing each day, there’s no shortage of ways for retail advertisers to promote their product or service. And one form of content known as shoppable media is quickly gaining traction in the retail space. Shoppable content–which traditionally takes the form of pictures or videos–quickly and thoroughly educates a shopper while streamlining the path…
[Read More …]

Trump Uses Email Campaign To Crown 'Fake News King,' Raise Funds

A month ago, Donald Trump tweeted “we should have a contest as to which of the networks, plus CNN and not including Fox, is the most dishonest, corrupt and/or distorted in its political coverage of
your favorite President (me).” Now, Trump’s reelection campaign committee has launched a poll asking its email marketing list to vote to “Crown the King of Fake News.”

[Read More …]

Trump Uses Email Campaign To Crown 'Fake News King,' Raise Funds

A month ago, Donald Trump tweeted “we should have a contest as to which of the networks, plus CNN and not including Fox, is the most dishonest, corrupt and/or distorted in its political coverage of
your favorite President (me).” Now, Trump’s reelection campaign committee has launched a poll asking its email marketing list to vote to “Crown the King of Fake News.”

[Read More …]

3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising

3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising
Marketers are always hunting for the Big Idea. Just look at Adweek’s picks for the 10 Best Ads of 2017. They included “Breaking2” and “Fearless Girl,” two campaigns that looked beyond traditional advertising to find brilliant ways to connect with consumers in culture. 180LA’s Eduardo Marques picked three similarly ambitious campaigns when Adweek asked him…
[Read More …]

3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising

3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising
Marketers are always hunting for the Big Idea. Just look at Adweek’s picks for the 10 Best Ads of 2017. They included “Breaking2” and “Fearless Girl,” two campaigns that looked beyond traditional advertising to find brilliant ways to connect with consumers in culture. 180LA’s Eduardo Marques picked three similarly ambitious campaigns when Adweek asked him…
[Read More …]

Tech Firms Drawn Into Lawmakers’ Battle Over Deterring Online Sex Trade

A dispute over how to deter a flourishing online sex trade is likely to escalate into a high-profile policy battle in 2018, adding to political headaches for big tech.
[Read More …]