Eric Hippeau has been riding the media wave for almost three decades–from running Ziff Davis throughout the 1990s to serving as the chief executive of the Huffington Post during its 2011 sale to AOL. Since then, Hippeau has served as managing director at Lerer Hippeau Ventures, the venture capital company whose fingerprints are all over…
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Nintendo Delays Rollout of Larger Switch Game Cards Until 2019
Nintendo told outside game developers it is delaying delivery of 64-gigabyte game cards for the Switch console, meaning gamers may have to wait longer for some data-rich software titles.
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The Top Stories And Trends Of 2017 In Data-Driven Advertising
AdExchanger |
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained a hot topic – server-to-server integrations, in-app header bidding and supply-path optimization. But 2017 was also a year of upheaval. Fallout from Apple’s Safari changes and Google’s YouTube changes concerned many readers. And there was… Continue reading »
Lotame Eyes International, Brand Expansion Under New CRO
AdExchanger |
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly dominated by marketing clouds. The company’s new revenue chief, Eric Marterella, spent the past five years leading global enterprise sales for social media marketing platform Sprinklr. His responsibilities at Lotame will include managing global client… Continue reading »
Lotame Spark Client Summit 2017: Data Quality and Fraud
Hear from panelists Patrick Dolan, Executive Vice President and Chief Operating Officer, IAB; Kim Riedell, Senior Vice President of Partnerships and Business Development, Advantage Media Solutions; Grant Whitmore, Executive Vice President, Digital, New York Daily News; and Tyler Paxton, Founder & CTO, Are You A Human. Moderated by Jason Downie, Senior Vice President and General Manager, Data Solutions, Lotame. Lotame Spark Client Summit 2017, March 7th in NYC. #LotameSpark
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View Highlights from Lotame Spark Client Summit 2017
Check out some of the key highlights from our must-attend conference for Data Management Platform clients! Lotame Spark Client Summit 2017, March 7th in NYC. #LotameSpark
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Lotame Customer Stories: Publishers
Hear how Lotame’s data management platform (DMP) has helped leading media companies increase CPMs, sell more media, and improve ROI. Learn more about how Lotame works with publishers around the globe at https://www.lotame.com/solutions/publishers/
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What is TV DMP?
What is TV DMP? How can you combine TV viewership data with other behavioral audience data to reach your consumer across screens and devices? Learn more about Lotame TV DMP at https://www.lotame.com/products/tv-dmp/
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ANA Masters of Marketing: Smarter Data, Smarter Decisions | Neustar
In this short video, marketing executives talk about making smarter decisions using data.
ANA Genius Awards Website: https://www.geniusawards.com
ANA Ace Website: https://www.anaace.org
Corporate Website: https://www.home.neustar
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Intelligent Data Drives Better Contact Rates, Mitigates TCPA Risk | Neustar
Identity is at the heart of knowing your customer. If you don’t get identity right, everything else will be wrong. How are organizations able to manage their CRM databases with consumer data that is constantly changing? This changing data impacts your company’s ability to efficiently manage both inbound and outbound communications and the struggle between customer experience and costs. Current and accurate identity data can help you increase IVR containment and reduce costs for inbound calls, while also reducing the risk of lawsuits and penalties from TCPA violations for outbound dials. Listen to this informative webinar to learn how to: • Ensure that your customer profiles are up to date • Clean, verify and extend your customer records for the most current, accurate, and actionable identity data • Ensure outbound communications are efficient and compliant with current TCPA regulations • Improve IVR containment rates by automatically identifying more inbound callers • Implement best practices by reviewing industry case studies of organizations that are successful in managing proactive and up-to-date identity data across the enterprise.
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