Facebook operates on a truly unprecedented scale. Managing such incredible amounts of data and traffic requires unconventional thinking and coming up with lightning fast solutions in real time. Our work is as bold as it is fast and impacts billions of people every day.
[Read More …]
The Current State of Data in Video Advertising Across Asia
Lotame Ignite APAC Conference 2017: The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX.
[Read More …]
Equifax and beyond: How data breaches shaped 2017
With so much data being collected, stored and used, it was inevitable that breaches would be on the rise. The year 2017 saw more personally identifiable information (PII) exposed through malicious intent than ever than before.
Equifax and Yahoo led in the headlines, but there were many other notable breaches. As we look back, let’s see what we can learn from them.
Equifax makes all the headlines
Attackers hit more than 145 million Equifax customers this September. They stole names,
[Read More …]
Lotame’s prep for GDPR highlights big changes in data management
As data management platform (DMP) Lotame gears up for compliance with the upcoming General Data Protection Regulation (GDPR), some of the far-reaching changes are coming into focus.
First, there’s the matter of tracking consent by users across what General Counsel and VP of Global Privacy Tiffany Morris calls “the chain of custody.” This reaches from the time the user’s data is generated or collected at, say, a publisher’s website, through the various ways in which the data is use
[Read More …]
MarTech Today: Lotame’s GDPR prep, data breaches of 2017 & planning a CRM stack upgrade
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
Lotame’s prep for GDPR highlights big changes in data management
Dec 19, 2017 by Barry Levine
There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation.
Equifax and beyond: How data breaches shaped 2017
Dec 19, 2017 by Robin Kurzer
Could this be a turn
[Read More …]
‘Always On’ is at the heart of every ABM strategy — here’s why
As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall goal to drive persistent ROI throughout the year. In any scenario, it’s becoming more clear that the “campaign” mentality no longer serves.
Even marketing’s cousin, advertising, has evolved. In the age of programmatic and audience-based, data-driven marketing, advertisers have already moved away from the campaign a
[Read More …]
Article: Five Stats to Understand Christmas in Japan
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here’s some data that highlights Christmas in Japan.
[Read More …]
Game over: The death of the sales funnel and leveling up attribution
It’s game over for the traditional customer journey.
Today’s consumer has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal. The average consumer owns more than seven devices, using more than three each day, of which marketers typically only see one, according to the Data & Marketing Association’s 2017 Statistical Fact Book.
To put it a different way: The path to purchase has evolved from a two-dimensiona
[Read More …]
Will GDPR and blockchain live up to their hype in 2018?
Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends.
Blockchain could solve all our problems — or not
Seems like everyone is talking about blockchain, the distributed shared ledger that promises to keep transactions secure and anonymous. Most know it as the technology behind bitcoin. Ye
[Read More …]
Right behind the GDPR, there’s the ePrivacy Regulation
If your company is complying with the upcoming General Data Protection Regulation (GDPR), what about the ePrivacy Regulation?
While GDPR is finalized and scheduled for implementation on May 25, the accompanying ePrivacy Regulation is still in the approval process, and its language could change.
An “optimistic” forecast, Future of Privacy Forum Policy Counsel Gabriela Zanfir-Fortuna told me, is that the ePrivacy Regulation will be finally approved by the end of 2018, although the im
[Read More …]