January 18th Story of the Day

will increased levels of transparency bring more dollars to programmatic budgets?  Adobe & AppNexus say yes!

https://adexchanger.com/platforms/adobe-appnexus-shed-light-fees-dsp-ssp/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ad-exchange-news+%28AdExchanger.com%3A+Exchanging+Ideas+On+Digital+Media+Optimization%29