Month: January 2018

Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publicis, will be tasked with the architecture and design of Marcel developing its user experience. Microsoft will
construct the platform and offer its expertise in AI development.

“The 60th Grammy Awards” pulled in $81.1 million in national TV revenue, according to one initial estimate from iSpot.tv, versus $81.4 million last year. Total viewership, however, was down 24% versus
last year.

Most of the Japan-based firm’s acquisitions were tied to its international expansion and fell within the purview of the Dentsu Aegis Network, adding estimated revenues of $263 million.

If people follow a local publisher, that content is now more likely to appear prominently in their feeds, Facebook CEO Zuckerberg said. The same goes for local stories shared by people’s friends.

About 11% will buy team apparel or other accessories, unchanged from 2017, 8% will buy decorations and 8% plan to pick up a new TV.

NetEase and Mattel launched Uno on Facebook Messenger, allowing users to play the classic card game with friends and strangers around the world. Uno features three different gameplay modes. Quick Play offers traditional Uno rules and gameplay, while 2v2 Mode allows users to team up with a friend in a two-on-two match. Finally, Room Mode…

Looking back on it now, it’s clear that 2017 was a momentous year for marketing. Artificial intelligence moved from hype to driving unprecedented personalization. Companies began breaking down silos, recognizing that delivering a connected consumer experience requires teams working together. The past year was also paramount for data management, with companies tapping insights to better…

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Let’s start with a disclaimer: I’m no expert in GDPR (General Data Protection Regulation). If I were, I’d be billing by the hour for my advice and making a killing. So feel free to stop reading now. But I do know a thing or two about ad tech and how different kinds of companies use… Continue reading »

The post The Strategic Impact Of GDPR (With Emoji) appeared first on AdExchanger.

Snap Inc. revealed Bitmoji Deluxe, an upgraded version of its Bitmoji personalized emoji. Bitmoji Deluxe offers more emoji customization options than were previously available, including new skin tones, hairstyles, hair colors, facial features and accessories. In addition, as users are creating their upgraded Bitmoji, they can preview their selections before finalizing their choices. Snapchat’s parent…

Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted in a new campaign from TBWANeboko. In the five-minute video, five test subjects from the Netherlands and Belgium arrive in an empty warehouse. A hypnotherapist…