Month: January 2018

The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday.

They may have lost in their respective conference championship games, but the Minnesota Vikings and Jacksonville Jaguars dominated Facebook, Twitter and Instagram from the National Football League’s divisional round through the Pro Bowl, according to social marketing firm Unmetric. During the period from Jan. 13 through 28, the Vikings had the most growth on Twitter…

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great lengths to catch all the characters–some of them even getting hit by cars and falling off cliffs. The merging of the…

There’s just no stopping the self-referential Michael Bolton, who has made a second career out of poking fun at himself everywhere from commercials (Pizza Hut, Starburst, Honda) to SNL skits (with The Lonely Island) to Netflix one-offs (Big Sexy Valentine’s Day Special). Next up: a goofy new ad for Amazon’s Audible, with Bolton starring in…

More Americans now oppose than favor allowing more offshore oil and gas drilling in U.S. waters. Americans who live close to a coastline are less supportive of expanding offshore drilling than those who live farther from a coast.

Business profiles on Instagram gained a lot more flexibility with Tuesday’s announcement of changes to the Instagram Graph API (application-programming interface). The changes only affect businesses’ organic content on the network, and not ads. Businesses on Instagram will now be able to: Schedule organic posts View public posts that they have been mentioned or tagged…

French, Italians, Germans, Poles and other Europeans belt out Rick Astley’s 1988 hit “Together Forever” in a new ad from Ancestry.com, reminding the British that while Brexit may take them out of the European Union, it can’t remove Europe from their DNA. The minute-long spot, which doesn’t actually feature the Rickroller himself, touts Ancestry’s testing…

Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research. The research says this will occur despite specific
curbs on some channels and programming, due to brand safety concerns.

Would Amazon be OK with this? The question pops up in Atlanta, a finalist for Amazon’s second headquarters, as Georgians debate a range of issues, including religious freedom.

YouTube just can’t seem to catch a break lately. In the past year, the behemoth video platform has faced an unfortunate string of controversies. First, the “Adpocalypse” saw major brands flee YouTube en masse when they discovered their ads on videos promoting hate speech, terrorism and violence. Then, these and other brands found their ads…