Month: January 2018

RTBlog was originally conceived to discuss the passage of time, specifically how advertising, media and marketing is affected by technology, data and platforms enabling it to occur in “real-time.” So
it’s fitting coming into a new year to mark some passage of time — past, present and future. Our marketplace’s most recent past has been dominated by two players — Google and Facebook — and
according to the present outlook, they will only become even more dominant in the not-too-distant future.

TLC is evidently so pleased with its reality series “My 600-lb Life,” featuring morbidly obese people, that it will introduce a new one in the same vein on the same night this week.

L’Or?al thinks the big future of wearables is getting smaller. Specifically, wearables will be the size of one of your fingernails. Literally. Two years ago, L’Or?al launched a heart-shaped patch called My UV Patch with La Roche-Posay sunscreen that sticks to skin and uses Bluetooth technology to push data about a person’s exposure to UV…

“In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game!” Wise words uttered by none other than Mary Poppins, the mack-mommy of gamification. The super nanny blew our minds when she took the arduous task of cleaning a dirty playroom and made…

If you’ve been thinking of Pinterest as a social platform similar to Instagram or Facebook, it’s probably time to adjust your influencer marketing strategy. Influencer marketing on Pinterest is a whole different ballgame than other social networks, because– surprise!–Pinterest is not a social network. You could say Pinterest is a “visual discovery tool,” or, as…

Although many media/entertainment analysts say consumers will spend more of their paychecks on entertainment — with newer inexpensive digital video platforms and free content available — that is
expected to change.

GroupM has appointed Nick Theakstone to the new role of global chief investment officer. He will be based in London and New York, and report to GroupM global CEO Kelly Clark.

There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. With CES around the corner, Adweek takes a look at the world of…

As consulting firms continue to move aggressively into ad agencies’ territory (with major players including Accenture, Deloitte, IBM and PricewaterhouseCoopers), WPP has come back to assert its dominance through Kantar, its data and investment division. Combining four of its existing brands–Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail–the company officially streamlined its consulting…