Month: January 2018

Instead of spending an astronomical $6 million to place an ad in the Super Bowl this year–it was reported earlier that NBC is charging $5 million-plus for a 30-second spot in the Feb. 4 game–Kind will give away $6 million worth of snack bars to fans across the country. In the one-minute, 40-second video below,…

Amazon.com, Berkshire Hathaway and JPMorgan are forming a company to figure out how to reduce health-care costs for their hundreds of thousands of U.S. employees.

Silicon Valley threw its support behind the congressional tax overhaul. How much will the new rules help the bottom line of firms such as Amazon, Apple and Alphabet?

Streaming services like Netflix and Amazon Prime Video may be commercial-free, but that doesn’t mean they are off-limits to marketers seeking exposure to relevant consumers.

The world of social has changed dramatically over the past few years. What started as a simple means for brands to communicate in a one-way, “broadcast” fashion to consumers has evolved into a multidimensional web of platforms and immersive media channels that make it easier than ever to engage with consumers in almost every way…

Apple is slashing planned production of the iPhone X for the three-month period ending March 31 in a sign of weaker-than-expected demand for the pricey handset.

AdExchanger |

Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers. These identifiers let Dentsu clients target more precisely, consolidate reach and frequency management around a single ID and optimize marketing spend. Advertisers get the benefits of walled gardens without the wall. The program, known as… Continue reading »

The post Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off appeared first on AdExchanger.

On Sunday, brands will shell out millions of dollars on their Super Bowl ads–many of which feature elaborate, multi-day production schedules–in hopes of connecting with the telecast’s 100 million-plus viewers. But sometimes, the most effective messaging during the Big Game comes from spots that were shot quickly and inexpensively. That was the case with the…

While the idea of behavioral economics has been around for some time, it has failed to take into consideration a crucial factor – human nature. While big data can help marketers reach people with
more precision than ever before, it can’t always help us predict human nature.