Month: January 2018

After more than two and a half years of legal developments, holding company Omnicom has reached a settlement in a discrimination suit brought by a now-former employee of its agency DDB. The case went through a series of dramatic turns, including a dismissal by a U.S. District Court Judge in 2016, before the plaintiff successfully…

U.S. officials haven’t offered conclusive evidence that antivirus products made by Kaspersky Lab were behind national-security breaches, but a series of incidents drove them to raise alarms about the Russian security-software company.

“Of all the content on Facebook, more than 99 percent of what people see is authentic. Only a very small amount is fake news and hoaxes. The hoaxes that do exist are not limited to one partisan view, or even to politics. Overall, this makes it extremely unlikely that hoaxes changed the outcome of this…

Hearst-owned digital agency iCrossing has named Jeff Ratner as chief media officer. In the role, Ratner will be tasked with overseeing iCrossing’s media efforts across the U.S. while reporting to global president Mike Parker, who was promoted to that role last June as Nick Brien left to become CEO of Dentsu Aegis Americas. “We couldn’t…

Almost three years since signing off from Late Night, David Letterman will be hosting a talk show once again. Netflix announced today that the first episode of his hour-long talk show series, My Next Guest Needs No Introduction With David Letterman, will premiere on Friday, Jan. 12, and will continue through June as a “monthly…

AdExchanger |

2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment banks JEGI and Luma Partners this week. Last year included 2,000 transactions in the sector hitting $272 billion in deal value, according to JEGI. It was the fourth consecutive year of increasing transaction value in… Continue reading »

The post JEGI And Luma: Mar Tech Spends Big While Ad Tech Cleans Up appeared first on AdExchanger.

When the 75th Golden Globe Awards airs this Sunday, movie buffs will be treated to a wonderful blast from the past, courtesy of Culligan Water. The brand decided to retire its 59-year-running “Hey Culligan Man” ads in favor of an ad that nods to cult-favorite film, The Princess Bride, in the best way possible–with a…

Sports media company theScore launched theScore Fantasy Sports on Instant Games, Facebook’s HTML5 cross-platform gaming service that allows users to play games with their friends on Messenger and News Feed. At launch, the fantasy sports game allows users to compete in daily contests for the National Football League, the National Basketball Association, the National Hockey…

The overall U.S. advertising market will improve 6.7% this year, up from a 2.5% increase in 2017. U.S. advertising gains are expected around the Winter Olympics and political advertising from mid-term
elections in November.

For decades, women’s stories of harassment, assault, rape and abuse have been met with the same phrase: “He said. She said.” Four words that may seem like they’re intended to balance a story have been manipulated and used to upend countless accounts of wrongdoings. In a beautifully simple new 30-second spot, which will debut Sunday…