Month: January 2018

About six-in-ten Americans (61%) say the use of marijuana should be legalized, reflecting a steady increase over the past decade, according to a Pew Research Center survey. The survey, conducted in October, finds that the share of U.S. adults who support marijuana legalization is little changed from about a year ago – when 57% favored it – but it is nearly double what it was in 2000 (31%).

Amazon has become a more preferred destination for online shopping searches, according to a research report released this week from Forrester Research. Overall, Forrester expects to see search growth
during the next five years.

Businesses and institutions raced to patch computer systems as they tried to gauge the fallout from the disclosure this week of two, long-hidden vulnerabilities affecting chips running most of the world’s computers.

A study noted that two-thirds of marketers will increase spending — slightly — from 16% to 19% of overall media spending going to cross-platform video buying in 2018.

Under CEO Tim Cook, Apple has been late shipping new devices, delayed by factors including a large and growing global customer base, and more sophisticated technology.

You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it. That’s the case with “I Will Survive,” a PSA released in early 2017 by Ireland’s government heath service, the HSE. The minute-long spot, which shows people lip-syncing to…

Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following would notice? You probably scrolled through your performance metrics here and there, but mostly to see which items were most worthy of reposting or iterating–nothing too complicated there. A lot has changed…

“The network will continue to do entertainment programming,” says Dana Walden, co-chair of Fox Television Group, speaking at the Television Critics Association press tour in Pasadena, Calif.

Thanks to online shopping, consumers can buy three different sizes and colors of one item to see which works best, all from the comfort of their own home. Add holiday sales and shipping incentives into the mix, and it’s official: ‘Tis the season of returns. The volume of returns is so big that Jan. 3…

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MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last year, MGM Networks launched an OTT app for the Comet sci-fi channel and saw 120,000 downloads despite minimal promotional spend, said senior VP Todd Parkin. The company plans to launch OTT apps… Continue reading »

The post Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics appeared first on AdExchanger.