Month: January 2018

TV news media viewing was up 6% year-over-year in 2017 in total hours of viewing on a live program-plus-same day time-shifted basis. The big three cable news networks grew 15% in 2017 versus 2016,
with MSNBC rocketing up 46%.

Growth areas include Web-based advertising, agency services, measurement services and enterprise software. Companies focused mainly on marketing tech also appear to be growing faster than those
focused primarily on ad tech.

Reports on Wednesday suggest Google may sell restaurant review business Zagat, which the company acquired in 2011 for $151 million. The strategy would require support from the Google+ social network.

GIFs are big business, and 4-year-old Tenor wants to capitalize on their popularity. The keyboard and GIF search engine, a direct competitor of Giphy, began to offer GIF ad sponsorships last September
in an effort to monetize the short loop films.

Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media company’s plans to evolve its relationships with the biggest names in the ad industry in the new year. Prager, who is herself a…

So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the…

It’s that time of the year, when you see the first CES events, parties and panels trickle into your email inbox. For some, this brings memories of previous shenanigans and client dinners; for others, it signals that their 2018 roadmap could probably use a refresh. Or perhaps a restart. In either case, going to Las…

WhatsApp announced that users around the world sent 75 billion messages on New Year’s Eve 2017, including more than 13 billion images and 5 billion videos. This makes New Year’s Eve the platform’s biggest messaging day ever. This figure includes all messages sent on Dec. 31 between midnight and 11:59 p.m. PST. The Facebook-owned messaging…

While Wieden + Kennedy is rethinking DTF for OkCupid, the agency’s new campaign for TurboTax is more WTF. The Intuit-owned tax software brand has rolled out four spots, including one for the Hispanic market, featuring creepy horror scenarios which emphasize that not everything–taxes, for example–is as scary as it seems. The campaign is called “There’s…

Each month, USA Today reaches more than 125 million people across print, online, mobile and tablet consumers of media. That number includes the aforementioned newspaper and the more than 100 local newsrooms (and 3,000 journalists) that make up the USA Today Network, which continues to expand into markets across the country. Because of this rapid…