Month: January 2018

The sponsorship option opens a new avenue of social-media revenue at a time when publishers are scrambling to determine how the various platforms fit into their marketing strategy. Twitter sees the
move as a way for a beneficial symbiosis to emerge from content people are already interested in consuming.

AdExchanger |

This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Ad dollars are flowing to mobile and fraudsters have noticed. App-install fraud alone is estimated to have cost mobile marketers… Continue reading »

The post 2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud appeared first on AdExchanger.

Booming demand for cellphone and electric-vehicle batteries has created a once-unthinkable metals-industry player: the pure cobalt company.

Chinese e-commerce giant Alibaba and Foxconn Technology Group have led a $348 million funding round into Chinese electric-vehicle manufacturer Xiaopeng Motors, the auto maker said in a statement.

A federal copyright board has raised the music streaming royalties for songwriters and music publishers by more than 40%.

Waymo LLC on Tuesday signaled a large expansion of its robot taxi fleet as the company prepares to open its driverless ride-hailing service to the general public.

The Pentagon is reviewing policies that allow deployed troops to use activity-measuring devices and fitness apps that rely on GPS tracking, after a digital map online accidentally exposed information that could reveal where American troops are deployed or even precisely where they exercise overseas.

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rob’s-Eye View Rob Norman, who retired as GroupM chief digital officer last November, spoke with The New York Times about his expectations for media and advertising in the next decade. Despite the hype and the reality of duopoly dominance, Norman isn’t betting against an… Continue reading »

The post Rob Norman Takes The Long View; Ugly Headlines Unlikely To Harm Duopoly appeared first on AdExchanger.