Month: January 2018

Ant Financial’s failed bid to acquire Dallas-based MoneyGram was the latest in a string of setbacks for the Chinese billionaire, whose companies have long sought to establish beachheads in America.

Two years ago, Fox’s revival of The X-Files was a huge success. The six-episode return of FBI Agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson) ended up as the No. 5 rated broadcast show in the 18-49 demo that season, behind only Sunday Night Football, Empire, The Big Bang Theory and Thursday Night…

The end-of-the year football game — NFL or college — drew large audiences despite on-field protests, medical safety issues and attacks by a president.

The results of an internal audit of the U.S. Army’s budget question the effectiveness of the hundreds of millions in taxpayer dollars the organization spends on marketing and advertising each year. Its conclusions call many of these programs “ineffective,” claiming that the majority do not justify the costs. “An audit of our outreach efforts is…

Former Washington, D.C. bureau chief for CNN David Bohrman is launching a streaming over-the-top video service targeting liberal news consumers called the Political Voices Network — PVN for short.

Previously, the ANA acquired the business Marketing Association, founded in 1922, and the Brand Activation Association, founded in 1911 and known as the Promotion Marketing Association.

The Association of National Advertisers made a big move today, expanding its word-of-mouth and social media marketing offerings for members with the acquisition of nonprofit trade group Word of Mouth Marketing Association (WOMMA). Founded in 2004, WOMMA specializes in what it refers to as “ethical word-of-mouth marketing,” which is essentially what it sounds like–spreading the…

The Nasdaq Composite closed above 7000 for the first time after racing to a fresh 1,000-point milestone in just over eight months—a pace not seen since the heights of the technology boom.