Month: January 2018

When Monster Products founder and CEO Noel Lee prepared to shoot his company’s first Super Bowl ad–in fact, its first ad, period–two weeks ago, “I thought it was just going to be two guys and a camcorder,” recalls Lee, whose company makes headphones, speakers and cables. Instead, NBCU’s in-house Content Innovation Agency (CIA) employed a…

If the working name wasn’t enough of a sign, the company made a major splash in the technology and media worlds this week when it announced a high-profile hire as CEO. Meg Whitman, who was most
recently CEO of Hewlett Packard Enterprise, and who for a decade served as the CEO of eBay, is not someone you hire to run a niche media company.

As marketers, we’re increasingly finding ourselves facing an intriguing conundrum when it comes to creating personalized experiences for our customers. In our efforts to drive hyper-personalization, and appeal to every possible consumer need, we’re now at risk of confusing and, even worse, potentially alienating the very customers we’re trying to woo. Jeriad Zoghby Illustration: Alex…

Vizio’s Inscape has access to some 7.7 million TV sets and devices, which have “automated content recognition” technology offering smart TV viewership data across program and advertising content.

On the eve of tomorrow’s Forecast conference in New York City, I’ve been prepping my “2023” panel and all the obligatory near-future hot buttons have come up in our preliminary discussions —
privacy/GDP, voice/search, AI, etc. — but the one that has me thinking the most about the future of programmatic trading is blockchain and the prospects for creating a transparent, open ledger for
trading “human attention.”

An analysis of 9.7 million tweets reveals that news organizations played the largest role in which content was linked to in discussions about immigration compared with other information providers.

Twitter wants to be the top social media destination for this year’s Super Bowl–not just for the game and the halftime entertainment, but also for the biggest ads of the year. That’s why Twitter has created the first #BrandBowl as a place for advertisers and users can congregate and discuss the Super Bowl. The #BrandBowl…

Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent company’s marketing brass, according a tongue-in-cheek reality-style video posted to the brand’s social feeds. Todd Ahsmann, Goose Island’s…

Kraft wants to put your family photos in its first-ever Big Game ad. The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video…