Month: January 2018

On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt–net neutrality. In December, you’ll recall, the FCC repealed net neutrality rules that regulated businesses that provide internet access to consumers–opening the door for broadband providers to potentially charge…

Comic book franchises are making their way to screens big and small now more than ever before, with Disney’s Marvel leading the way. According to a study done by automated market research tech provider ZappiStore, the success of Marvel at the box office and beyond can be linked to the viewer’s emotional engagement with the…

The denial came Tuesday after an anonymous author sent letters to the Groupe weeks ago claiming that Publicis illegally rejiggered its revenue without disclosure. Analysts also received the
missives.

Vision, innovation and leadership show up in many places in the media industry – but not necessarily at noble, well-intentioned or transparent companies. Normally, we don’t get to see the “use cases”
or most effective results of clandestine media — the kind executed by intelligence agencies — but thanks to Special Counsel Robert Mueller’s investigation into Russia’s interference in the 2016 U.S.
Presidential election, we have had a unique opportunity to see it up close, if in an uncomfortably personal way.

At a time when advertisers and consumers have entered an ad-blocking arms race and regulatory changes could make it even more difficult to identify and target consumers, Havas is betting big on a new
approach that will essentially let consumers self-target.

Launching a new network has always been tough, but it would seem near-possible in the Peak TV world, as broadcast and cable networks struggle to keep audiences from migrating to ad-free options like Netflix, HBO and Amazon. But the Paramount Network, which rebranded from Spike last Thursday, is undaunted in its quest to lure viewers….

David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot that the brand will show to just one teenage fan. Schwimmer will also star in the 60-second ad. “I got a kick out of participating in what I think is the most-exclusive…

The current trend is to modernize the TV UI. In 2018, higher volume of web content and premium content joining together and veering away from the traditional TV UI is predicted. Many platforms have
already implemented a crossover between web content and premium content.

Qualcomm was slapped with a $1.23 billion antitrust fine by the European Union for illegal payments it made to Apple for exclusively using its chips in smartphones and other products.

AdExchanger |

When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The year-old agency knows that having globally scaled technology is key to its ability to consolidate. Korenfeld… Continue reading »

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