Month: January 2018

The National Football League’s two conference championship games far surpassed anything else television had to offer during the week of Jan. 15, according to the Nielsen Social Content Ratings. The American Football Conference Championship game on CBS, in which the host New England Patriots edged the Jacksonville Jaguars for a spot in Super Bowl LII,…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, founder and CEO at Amino Payments. For years, programmatic was considered the efficient channel for media buying. And it is, depending on how you define “efficient.” I would… Continue reading »

The post Programmatic Efficiency Should Focus On Audience, Inventory and Working Media appeared first on AdExchanger.

Trust is a tricky thing. Do you trust that someone is telling you the truth? Do you trust them with your secrets? Do you trust that they will continue to behave in a similar way tomorrow as they do today? Do you trust that they are trying to do the right thing? If there were…

Facebook just created a new way to measure time, but you won’t be seeing it on your Apple Watch. The social network introduced Flicks, which are aimed at simplifying the process for programmers and developers working with media. One Flick is equal to 1/705600000 second, which is slightly larger than a nanosecond. However, Flicks are…

Why do runners run? Ashley Madison provides at least one answer in “Morning Run,” which turns out to be a humorous spoof on the tropes of sports advertising geared to women. Keep running, lady! Ashley Madison’s had a run of its own this past few years. In 2015, a security breach gave it two major…

The Super Bowl seems to invite technology. In one of the latest tech twists, one company is planning an augmented reality mobile app for the big game on Feb. 4. The Virtex Arena from Virtex Apps
comprises a football kicking and passing game in which fans can compete against each other during breaks in the Super Bowl action.

A year after running its first Super Bowl ad for an original series–which then became the first overtime spot in Super Bowl history–Hulu will be returning to the Big Game on Feb. 4, airing a Super Bowl spot for the second straight year. The streaming service confirmed its return to the Big Game, but for…

Worldwide, an estimated $574 billion (USD) was sent by migrants to relatives in their home countries in 2016, a 1% decline from 2015, when the amount was $581 billion, according to economists at the World Bank.

Remittance flows decreased worldwide for a second consecutive year in 2016, the first back-to-back decline in over three decades. Remittances to Latin America and the Caribbean, however, rose to a record high.