Month: January 2018

Last Saturday’s story in The New York Times, The Follower Factory, further exposed the serious issue of fraud that lurks within the influencer space on Twitter and other platforms, as well. The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media…

Helping marketers to track conversions, Bing on Wednesday introduced a way to track ad clicks from Safari after Apple changed the process for tracking conversions on the browser.

Seven months after the Interactive Advertising Bureau’s Tech Lab released final specs for ads.txt, the new standard for sanctifying the reselling of publishers’ inventory has reached critical mass.
More than half of comScore 1,000 publishers have now integrated the code, which certifies third parties approved to resell their audience inventory.

Next on Amazon’s list of industries to disrupt: health care. The ecommerce giant announced a new venture with Warren Buffet’s Berkshire Hathaway and JPMorgan Chase to figure out a new health-care solution for their employees. The new company will focus on the effort and be “free from profit-making incentives and constraints.” Several health-care and retail…

A new year always brings about much speculation in the world of marketing. Recent years have seen a seemingly endless stream of new technologies, platforms and tactics that marketers and brands can leverage to stay ahead of the curve. Throughout 2017, influencer marketing has maintained its value through the existing influencer-follower relationship, and it has…

NFL ratings were down 10 percent this season, but NBC Sports execs haven’t given up hope of topping their own Super Bowl viewership record–114.4 million tuned in to watch Super Bowl XLIX in 2015, the last time it aired on NBC–during Sunday’s game. “We love having the record; we would love to break our own…

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience… Continue reading »

The post In The GDPR Era, Publishers Also Need A Data Opt-Out appeared first on AdExchanger.

The annual rite of the televised State of the Union speech is all upside for the president, and a big downside for the opposition.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. Old models die hard. For more than a decade, attribution meant crediting the last click. But in an increasingly personalized and multichannel world, last-click has… Continue reading »

The post Getting Attribution Right Means Adopting A Digital Mailbox appeared first on AdExchanger.

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Last year, Group Nine Media, a holding company that owns publications including NowThis and Thrillist, created 23 360-degree videos on Facebook for the VR headset Samsung Gear 360, racking up 161 million views in five months. It was the most popular brand campaign on Facebook in 2017. But will Group Nine be able to replicate… Continue reading »

The post Three Ways To Survive The Facebook Algo Change, From A Group Nine Media Exec appeared first on AdExchanger.