Month: January 2018

We’re getting pretty well-versed in testicular cancer awareness ads, and in the weird–sometimes creepy–ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention. Here’s the Colombian League Against Cancer’s approach. It might not be the most imaginative, but we like how the act of…

After last week’s news that Facebook is revamping its News Feed, small businesses needed some good news from Facebook, and they received it in the form of an update on the Facebook Community Boost program, which was originally announced last November. Facebook Community Boost is aimed at helping small businesses in the U.S. grow and…

It’s the second recent deal between a marketing organization and a comedy troupe.

Needless to say, advertisers and publishers were happy when the Interactive Advertising Bureau released its new Standard Ad Portfolio. This is a major step forward, one that can hopefully eliminate
many of the issues stemming from the hodgepodge of standards many advertisers were previously relying on. However, It also raises some questions on how willing various media and creative entities will
be in adopting these new standards.

Partnering with Arkadium, the Associated Press will begin to use the company’s InHabit artificial intelligent tool to add interactive content to its sports verticals.

Total Super Bowl TV advertising last year, including the game itself and pre- and post-game, came to $534 million — up 20% versus 2016, Kantar Media says. Total commercial TV time is also creeping up
— 4% higher to 51 minutes and 30 seconds in 2017, with a total of 102 commercial spots, versus 2016.

Facebook’s board of directors welcomed its first African-American member, as American Express chairman and CEO Kenneth Chenault will take a seat effective Feb. 5. Chenault has been with American Express for 37 years, and he is retiring as chairman and CEO effective Feb. 1, to be succeeded by vice chairman Stephen Squeri. Zuckerberg said in…

As global leaders gather in Davos next week to try to create a shared future in a fractured world, what’s the role of marketers and creative agencies? In this era of seismic disruption, technology is overturning entire business models and transforming the way that customers live, buy and think. Marketing today requires thinking well beyond…

Online mortgage lending giant Quicken Loans has launched a review of its media buying and planning account. “After nearly two decades, Quicken Loans has decided to open the RFP process for a new media planning and buying agency,” a Quicken Loans representative said in a statement provided to Adweek. “Our in-house marketing agency and our…

AdExchanger |

With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but “they’re nervous about the content they’ve produced living in environments they can’t control,” said Brian Lesser, AT&T’s CEO of advertising… Continue reading »

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