Month: January 2018

To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy … or at least provide a sexy incentive. That’s the logic behind Adidas’ limited-edition EQT Support 93/Berlin shoe, the fruit of an unlikely partnership between the brand and the city’s public…

At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the future of video monetization on Facebook. Check out our research on the enforcement of the General Data Protection Regulation here. Learn more about our upcoming events here.

Top findings:

• Sixty-one percent of digital media companies believe Facebook can provide either no value to publishers or incremental revenue at best.
• Only 7 percent make the majority of their video revenues off Facebook.
• Fifty-six percent distribute video across social platforms in an effort to reach new audiences.

Video is a megatrend for Facebook, but not for publishers on Facebook
Early in 2017, Facebook CEO Mark Zuckerberg boldly declared that video would be a “megatrend” for Facebook and that it would prioritize video across all of its apps. Some publishers heeded this call, increasing the amount of videos they published to the platform. But overall, publishers have yet to see clear monetary returns from Facebook’s video initiatives. Despite Facebook’s overtures about promising new ad formats, 86 percent of publishers make 25 percent or less of their video revenue off the platform.

The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday.

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned…

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). As 2018 gets underway, there is one issue that should be at the top of everyone’s… Continue reading »

The post To Advance Data Quality, The First Step Is Best Taken Together appeared first on AdExchanger.

Branded integrations at sporting events are usually forgettable affairs, with the sponsors seeming interchangeable and often unrelated to whatever they’re slapping their name on. But it would be hard not to notice or remember Old Spice’s “Sweat Mop Boys,” who clean college basketball courts midgame using mops designed to look like sticks of Old Spice…

Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev and MillerCoors looked to reduce overall spending in 2017, including sponsorship budgets.

Tostitos, the PepsiCo chip maker that was a fixture in Super Bowl ads until a couple of years ago, is taking a different tack this year, offering a site for SB party throwers to create customized
invitations.

ZIG collects pieces of content from big and mid-sized publishers – such as videos, photos and articles – and pulls the most important photos and news bites and packages it back to users in a feed on
the app.

Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the Publicis-owned agency will now create all brand advertising campaigns
inclusive of TV, digital video and display, social media, and outdoor.

Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Clear Channel Outdoor is introducing what it claims is a first-of-its-kind digital media network in San
Francisco.