Month: January 2018

What’s more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands–Doritos and Mountain Dew–will share air time during the Big Game in an epic 60-second spot. The company also released a teaser today (see below). Not only will there be two major brands…

On the final day of the Consumer Electronics Show last week, I was walking through the crowded Las Vegas Convention Center when I saw the usual gaggle of techies blocking an aisle. Cameras drawn, they were watching a robot that looked more like a giant metallic crab. A moment later, a man walked up to…

Amazon’s contest to find a place for its second headquarters is spurring civic leaders around the country to confront municipal problems that have confounded lawmakers and local leaders for decades.

An awkward silence among friends isn’t just a moment to gloss past. It could be an opportunity to save the life of someone you care about, says a new PSA. It’s part of a lighthearted but powerful new campaign aimed at helping preventing suicides–and promoting mental health–among teens and young adults. Titled “Seize the Awkward,”…

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and his correspondents hash out some pretty relevant scientific issues on the show, particularly as it pertains to tech. In one…

As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional TV, particularly those from the…

Squarespace announced it will run a 30-second Super Bowl ad during this year’s game on Feb. 4–marking the brand’s fifth consecutive appearance in the Big Game. In the last four years, Squarespace treated viewers several big celebrity names, including John Malkovich and Jeff Bridges. This year will be no different. The brand, which opted to…

AdExchanger |

Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released on Wednesday. The Ad Insights platform builds on Roku’s support of third-party measurement partners like existing partner Nielsen, Kantar Millward Brown, Oracle, Placed and Experian. “This launch was really the result of us stepping back… Continue reading »

The post Roku Launches Measurement Platform Powered By Its First-Party TV Data appeared first on AdExchanger.

Social media is clearly a valuable channel for increasing exposure, but only a select few brands really understand how it works. If you’re just going through the motions, you probably aren’t generating much of a return on your investment. Perhaps it’s time for you to get more creative and explore new opportunities. Toss some Instagram…

Roku is making new in-house advertising data tools available, which it says will help standardize measurement across the OTT space. That will allow marketers more audience measurements, as well as
cross-platform video reach analysis for OTT and linear TV.