Month: January 2018

After nearly a year of complaints from advertisers concerned about their ads appearing alongside questionable content and a slew of its biggest influencers going rogue on the platform, YouTube is revamping its policies for how creators make money off of their videos. Over the past year, YouTube has tweaked several of its policies, upping the…

Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on–and what it means for brands. As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES’s…

Kicking off the tech industry calendar, the Consumer Electronics Show is a prime opportunity for innovators to make their mark on often-crowded marketplaces, or to introduce their goods to valuable new audiences. So it was surprising to me that this year, retail innovation was a somewhat underwhelming affair in comparison to the buzz around other…

At the North American International Auto Show on Monday, BlackBerry CEO John Chen unveiled “Jarvis,” a new security platform for connected and autonomous cars. The software scans the cars’ inputs and outputs for both standard and manufacturer-defined protocols, and automatically identifies any bugs, potential exploits and nonconforming code. “Future cars will have half a billion…

Louis Armstrong had two great loves in life–music, of course, and eating. The legendary trumpet player “ate just like a dog,” he once said. Armstrong adored soul food and Chinese food, scarfing down so much of both that he’d also swallow antacids and laxatives in an attempt to keep his weight in check. In 1968,…

For Dwayne “The Rock” Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It’s the longest-running weekly episodic program in TV history, and will celebrate its 25th anniversary live from New York on Jan. 22. Raw consistently ranks as the top cable entertainment show on Monday nights, and is one…

When Day One opened its doors in March 2014, its main mission was to “stop the world in its tracks with stories that connect,” according to agency CEO Josh Rosenberg. That’s happening more and more on mobile for a lot of brands, including some of Day One’s clients: American Express, Chipotle, Nike and Victoria’s Secret….

While art and writing go hand in hand, they’re typically thought of separately in the advertising industry. Agencies have copywriters, and they have designers; those roles rarely cross. But that’s not the case in Nadine Chahine’s world. The U.K. type director at Monotype beautifully combines words and designs to deliver some of the most identifiable…

Diets: They’re not just for gals anymore! And by the way, it’s not a diet. It’s a lifestyle. There are major changes afoot in the weight-loss industry, with many marketers focusing on health and wellness, rather than calories, scales, inches and tape measures. And two powerful brands, Atkins and Weight Watchers, have recently taken the…

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In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly a dozen publishers are testing the solution. The closed beta test does not have a set end date. Until now, advertisers could buy MoPub… Continue reading »

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