Month: February 2018

FCA, the U.S. subsidiary of Fiat Chrysler Automobiles, said Friday that it is readying five commercials to air during Super Bowl LII on Sunday, with a focus on the Jeep and Ram brands. No details were revealed about the creative work for the spots. One spot will air in the first quarter, two in the…

AB InBev’s Stella Artois was early out of the gate releasing its full Super Bowl ad from Mother, which starred Matt Damon and highlighted the brand’s Water.org partnership. Now the brand is rolling out a digital campaign created in collaboration with Water.org and VaynerMedia that features Water.org co-founder Damon elaborating on the message for Stella…

Newsweek Media Group’s chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)–which owns Newsweek, International Business Times and other digital media properties–confirmed in a memo to staff on Thursday that Etienne Uzac and Marion Kim had resigned the previous day, one day before BuzzFeed News published…

After a two-decade hiatus, HBO is returning to the Super Bowl. The premium cable network will run an ad for the upcoming second season of its sci-fi western Westworld in Sunday’s game, as first reported by Entertainment Weekly. The spot, which is directed by Westworld co-creator Jonathan Nolan, will combine scenes from Season 2 with…

Interactive, swipeable, carousel ads are coming to Instagram Stories, giving brands the opportunity to include three photos or videos in their ad units instead of just one. The new ad offering is rolling out with a “limited set” of advertisers including Gap, Coca-Cola M?xico, Renault France and Paramount Pictures, Instagram said in a blog post…

The Interactive Advertising Bureau released the schedule for a trimmed-down version of the Digital Content Newfronts, to be held in New York April 30-May 4. The IAB is also planning to launch a West
Coast version of the Newfronts, set for the fourth quarter of this year.

By platform, broadcast ad spend decreased by 2.9% and radio decreased by 1.2% in 2017 from 2016, while digital increased by 10.16%. Digital makes up 4% of all ad dollars, radio makes up 9.4%, and
broadcast takes up 86.6% of the pie.

The new deal with Nielsen includes measurement for Sinclair’s local stations, digital broadcast networks and national unwired network. Another big part of the Nielsen deal will be supporting
Sinclair’s effort to transition to the new TV standard ATSC 3.0

Across industries, marketers are banking on their $5 million-plus ad buys to have long tails, hopefully garnering millions of views well after the game ends. Other brands with much smaller budgets,
meanwhile, are looking for ways to get in on the action.

Instagram recently launched a new Type mode in Stories, allowing users to share Story posts containing text on colorful backgrounds, without the inclusion of pictures or videos. Our guide will show you how this feature works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the camera icon in the…