Month: February 2018

Between gearing up for Sunday’s Super Bowl and lots of news around different social ad products, it’s been a busy week in digital marketing. Here are five data points that stood out: 1. Is the Super Bowl worth it? Every year, marketers wonder if pricey $5 million Super Bowl ads actually drive sales–or at the…

Finding the right influencer partner for your brand can be tricky. In recent memory there have been events ranging from the disaster that was the Fyre Festival to the downfall of Logan Paul, that have demonstrated to brands the potential pitfalls that can come from working with influencers. AI influencer technology company Influential and OMD…

In a major leadership shakeup, Leo Burnett Worldwide global president and CEO Rich Stoddart left the agency this week. The network’s global chief creative officer, Mark Tutssel, has been moved into the executive chairman role while retaining his previous title. Late last year, Publicis eliminated all global CEO titles, meaning Tutssel will effectively replace Stoddart…

T-Mobile is back in the Super Bowl with an ad involving Kerry Washington. Last year, T-Mobile had four spots–starring celebrities like Justin Bieber, Snoop Dogg and Martha Stewart–in the Big Game. It’s unclear how the brand will use Washington, what the spot will be about or when it will air, as a representative for the…

You can’t take Tom Brady home and stick him inside a cage after he leads the New England Patriots to victory over the Philadelphia Eagles in Sunday’s Super Bowl. (Go Pats!) You can, however, adopt Cuddles, the quarterback in Annie’s Homegrown Bunny Bowl II, after today’s livestreamed action on Facebook, beginning at 1 p.m. ET….

Toyota’s Super Bowl appearance will be its biggest to date with three in-game ads created by the brand’s agencies of record, Saatchi & Saatchi and Dentsu. Two of the three spots debuted today. The third will roll out on Saturday, the day before Super Bowl LII. “This is an unprecedented opportunity for our team at…

A Super Bowl ad is a huge investment for any brand, but especially for smaller companies. The question is: Are they worth the cost? And are they equally beneficial for small and big brands? Crimson Hexagon analyzed the social media conversations about the 77 major commercials from last year’s Super Bowl to understand the impact…

Mobile has just overtaken tv. It’s a massive opportunity, with even larger risk if adland gets it wrong.

Local advertising on mobile devices is estimated to show continued strong growth for the next five years, overtaking local TV as the second-biggest local media platform. Over the next five years,
local mobile advertising is expected to rise by a 17.8% compound annual growth, to $38.7 billion.

Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing application would become one of the most popular apps in the world, particularly among younger demographics? Omnicore has gathered some pretty incredible statistics as to why brands should be engaging with Instagram followers….