Month: February 2018

Every single moment of the day is an opportunity for a brand to become a part of your life. That’s why BuzzFeed’s Tasty is partnering with Glad to introduce a new feature in the app: shoppable Glad products tied to a video. The new offering will let users buy Glad Press’n Seal. The video, a…

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The rollup of magazine media continues apace. Meredith’s acquisition of Time Inc, and Hearst’s buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and “commerce +… Continue reading »

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In celebration of National Bagel Day Feb. 9, Thomas’ Bagels launched a free emoji keyboard application on iOS and Android. At launch, the Thomas’ Emoji Keyboard app features more than 30 breakfast-themed emoji, including multiple kinds of bagels and English muffins, as well as emoji containing phrases like “Literally Everything” (featuring an everything bagel). As…

With linear TV audiences more fragmented than ever, the Super Bowl is one of the last remaining TV events that still draws large audiences at scale. Last year’s showdown between the New England Patriots and Atlanta Falcons not only corralled 111.3 million television viewers, but it was also the most talked-about television program on social…

Publicis Health, a division of Publicis Groupe, today announced the appointment of Alexandra von Plato as CEO. She previously served as the global group president for Publicis Health’s worldwide communications and media agencies. Von Plato will now be responsible for leading all of Publicis Health’s businesses worldwide. She is the company’s first female CEO, a…

Gotta love a good euphemism. In college, I aspired to build an app called “CuddleSpots,” a crowdsourced collection of good spots for getting busy in. Conceptually, “Places of Intimacy” is way less twee. With help from Sid Lee Paris, Skyn’s stolen my youth-driven pipe dream and slid it into some grown-up lady lace. Never mind…

Pandora is partnering with the Ad Council and programmatic shop A Million Ads to test a new ad platform that enables personalized versions of an audio ad, further illustrating its shift toward ad tech
and advertisers.

On Wednesday, two significant streaming live sports deals were announced. One represented a major extension of the status quo, while the other painted a picture of what the future could hold.

Donald Trump reported his own “fake news” on Twitter this morning, claiming his State of the Union Address Tuesday night was the “highest number in history,” noting that 45.6 million people watched
it. That’s a lie. Based on historical Nielsen estimates, Trump’s first SOTU ranks as the eighth most viewed SOTU. It’s another in a long history of Trump distorting or mistating his audience
estimates, including Nielsen ratings.

Pandora, the publicly traded music streaming service that helped define the medium by offering a sublime user listening experience, has announced plans to reorganize in a way that will optimize
“business performance.” Specifically, Pandora late Wednesday informed the press and investors that it is redesigning itself in a way that focuses on “ad tech and audience development,” a clear
indication that it wants to cater more to Madison Avenue.