Month: February 2018

The state of the union under Donald J. Trump may be debatable, depending on your political perspective, but the state of the ad industry under Trump’s presidency is clearly a net negative, according
to some interesting tracking data by Advertiser Perceptions Inc.

Around the world, people are increasingly conscientious about the products they buy, the services they choose and the food they put on their tables. More and more purchases are increasingly motivated not just by price and product, but by the values and purpose of the company behind the brand. Lately, it seems purpose-driven advertising is…

Super Bowl ads: they go viral, they make us laugh, they win Emmys. Brands shell out $5 million for 30 seconds of fame, if not glory. So of course there’s value in a Super Bowl slot, right? There has to be. Why would a company spend all the time and effort and money if they…

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt O’Grady, CEO at Nielsen Catalina Solutions. Attention. Human-viewable. Audience. Fraud-free. Sales. Over the past year, media companies and data providers have worked together to offer secondary media guarantees based… Continue reading »

The post Will The Ad Industry Move To A Sales Guarantee? appeared first on AdExchanger.

Silicon Valley software giant Intuit has been around 35 years ago–so why is it launching its first corporate brand campaign now? The company has long supported two of its biggest brands, QuickBooks and TurboTax, with national ad campaigns. Yet few know that Intuit is behind both of those products in addition to web-based financial management…

This year’s 10 percent decline in NFL ratings didn’t keep advertisers from paying more money than ever before–north of $5 million–for a Super Bowl ad. And while some NFL advertisers expressed concern over coverage of national anthem protests during the regular season, their anxiety didn’t spill over into Super Bowl ad sales. Last fall, some…

Although Apple defended second place in the ranking — with brand value rebounding to $146.3 billion after the 27% decline last year — its future looks bleak, according to Brand Finance.

Hulu has whipped up an unsettling ad for Super Bowl viewers for a second year. After last year’s Big Game spot for The Handmaid’s Tale, which gave audiences their first look at Elisabeth Moss enduring a dystopian nightmare, Hulu is back at it again Sunday with a creepy ad for its upcoming Stephen King-inspired anthology…

When Facebook CEO Mark Zuckerberg shared his personal challenge for 2018 in a January Facebook post, he addressed the topic of cryptocurrency. Zuckerberg wrote, “With the rise of a small number of big tech companies–and governments using technology to watch their citizens–many people now believe technology only centralizes power rather than decentralizes it. There are…

February 2018 marks a huge month for sports and, as such, there’s an inclination for brands to take advantage of the hype surrounding events like the 2018 Winter Olympic Games in Pyeongchang, South Korea. There’s a reason why companies are willing to shell out millions of dollars just to mention Super Bowl LII in one…