Month: February 2018

The 2018 Winter Olympic Games reached their end with Sunday night’s closing ceremony in PyeongChang, South Korea, and Twitter said 103 million tweets were sent about the Games, generating 33.6 billion impressions (views on and off Twitter). Jay Bavishi, Twitter’s partner manager for the International Olympic Committee and the F?d?ration Internationale de Football Association, shared…

Audi is out with a new car that’s so exciting, it’ll give you a reason to live, says a new ad from Venables Bell & Partners. In the spot, a family gathers around an old man’s death bed. Somber violin music plays as three generations watch him inhale raggedly, his eyes closed. “I’ve spent my…

Microchip Technology is in advanced talks to buy Microsemi, according to people familiar with the matter, in what would be the latest in a wave of deals sweeping the semiconductor industry.

The nation’s top telecommunications regulator laid out his plan for accelerating the development of 5G wireless service in the U.S. through market-oriented approaches.

Qualcomm said it is getting closer to negotiating a deal for Broadcom to buy it—except the two sides can’t agree on a price.

Burger King improved its ranking by 30 places to reach the top brand for effectiveness, with the “McWhopper Proposal” campaign in the top 10.

Warc is out with its latest report on the most effective agencies in the world. And in Adland being effective, well, that is their world. Or should be.

AT&T’s marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will “verify and validate” the company’s multibillion
dollar ad investment. The goal is to identify who is charging what and when for advertisements, and to better understand the value of the ads being served.

Spanning a 165-year run, Time Inc. UK is one of the country’s top media companies. Over the past few months, Meredith has unloaded or overseen the sale of other Time properties, including ‘Essence’
and ‘Sunset.’

Working with agencies may be a better move for those companies lacking employees with knowledge of blockchain and programmatic technologies. Agencies often can optimize media spend and negotiate
better rates, because they understand the processes better than the brand, giving them leverage in the negotiations.