Month: February 2018

In a now very digital society, marketers have adapted to reach consumers where they are–on their phones, tablets, computers and any number of devices with internet access. While a mastery of online marketing is absolutely essential to brand success, providing an engaging offline experience is becoming increasingly important, particularly for those who operate in the…

Vehicle accessories brand WeatherTech’s fifth consecutive Super Bowl ad plays on a familiar theme: American products made by American workers in American facilities. As founder and CEO David MacNeil put it to Adweek on Wednesday: “Our spot this year doesn’t have dogs, no models, no stunts, no jokes; we don’t even have voiceover.” What the…

Coca-Cola has long made a name for itself based on its inclusive messaging in its advertising. Think back to the iconic “Hilltop” ad, or the brand’s 2014 “It’s Beautiful” Big Game spot, set to “America the Beautiful.” Now, the brand is back with another message of diversity and inclusion in its 12th consecutive Super Bowl…

Super Bowl advertising is often about going big, and Bud Light does so literally with its latest “Dilly Dilly” spot, a 60-second ad that broke online Thursday and will air in the second quarter of Sunday’s Super Bowl LII on NBC. The new spot picks up where the last one, “Ye Olde Pep Talk,” left…

There’s a reason why the rich and powerful throughout history have always had feline companions. And there’s an explanation for all the time people spend these days watching wacky cat videos online. It’s just not what you think. Humans may be obsessed with these adorable, camera-ready four-legged creatures, but there’s more to the symbiotic relationship…

AdExchanger |

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, Dentsu… Continue reading »

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Nobody knew who he was, and nobody asked. He blended into the crowd, bespectacled and wearing a sweater over his gingham-style button-down shirt. He wasn’t wearing his name tag, which perhaps let him saunter past the stands, past promise after promise about the future of technology. He moved slowly yet methodically from booth to booth…

While Super Bowl advertisers are always trying to top the previous year’s spots, each network broadcasting that year’s game unveils a new technical innovation to dazzle audiences, like last year’s player’s-eye view from Fox Sports and Intel. Now, it’s NBC’s turn. The Super Bowl team has completed body scans of six players from the New…

In a media environment with some questionable content, consumers avoiding ads, audience fragmentation and clutter, out-of-home digital media has become a popular medium with marketers.

Men’s-rights advocate and Pizzagate provocateur Mike Cernovich is reported to be another bider in line to acquire the Gawker.com domain and its trove of 200,000 plus articles.