Month: February 2018

Marketing spend is on the rise, with 61% of marketing decision makers planning to increase spending on content creation and 57% on digital marketing in 2018 alone. In the ever-changing marketing game,
tactics are always evolving. Here are three key trends that will drive marketing efforts in 2018.

Now that the Winter Olympics are over, NBCUniversal is refocusing on the other programming in its portfolio. And for Chris McCumber, president of entertainment networks for NBCUniversal Cable Entertainment, that means he can finally unveil big moves for both networks he oversees: USA and Syfy. Tonight, USA delves into the true-crime limited series genre for…

The truth has become more and more difficult to identify on today’s media platforms, especially given the current political climate and accusations of fake news from all fronts. The abhorrent fake conspiracy stories about the survivors of the mass shooting earlier this month at Marjory Stoneman Douglas High School in Parkland, Fla., are the most…

Already grappling with upstart rivals and the rise of e-commerce, personal-care and packaged-foods makers now face the threat of voice-search assistants that often offer customers just one or two product options.

AdExchanger |

AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B, and the legacy AdRoll business that services small to mid-size ecommerce companies. Each business division has its own P&L and sits under the newly formed parent holding company AdRoll Group. Toby Gabriner, current CEO of… Continue reading »

The post AdRoll Rebrands, Splits Into B2B And B2C Divisions appeared first on AdExchanger.

It seems that the Olympics on TV are not nearly the attraction they once were for a generation raised in the network television era.

Chloe Kim, Shaun White and Adam Rippon scored social media gold, boosting their social media fan base by Olympian levels. Kim ranked No. 1 among the U.S. Olympic athletes tracked by ListenFirst for
the U.S. Olympic Committee, picking up more than 900,000 new fans across the major social media platforms (Facebook, Twitter, Instagram, YouTube), with the largest boost coming from a 60% expansion of
her Instagram fans.

Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age of the creator–the social media creator who can turn their passion and talents into one’s true calling. We see our role as experts in influencer marketing as a way…

The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams into a single, portfolio-wide division a year ago, this is the first upfront to take advantage of those changes–and the first year that Rita Ferro,…

This morning’s news is a surprise — and a masterstroke in strategy for Comcast.