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Augmented Reality Set To Blow By Virtual Reality
Augmented/Virtual Reality Report Q1.
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Agencies,’ Clients’ Creative Excellence Blame Game, 2018 Edition
mid-size agencies, but before you dismiss them, please note: Their pain is your pain.
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Ad-Free Pub Platform Scroll To Debut, ‘Business Insider,’ Fusion Media Join Service
for a small monthly fee.
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Johnnie Walker’s Transformative ‘Jane Walker’ Campaign Will Support Gender Equality
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Live Nation Wants to Be the Only Resource Brands Need to Reach Millennials, Gen Z
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How Does the World’s Biggest Tech Investor Make Its Bets? Unpredictably
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Facebook Messenger: Here’s How to Block and Unblock Someone
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How New Balance Builds Brand Equity
AdExchanger |
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because… Continue reading »
The post How New Balance Builds Brand Equity appeared first on AdExchanger.
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Subscribe to Digiday’s new video briefing
The post Subscribe to Digiday’s new video briefing appeared first on Digiday.
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