NBC Plugs TV Promos During Olympics

In addition to pushing the Olympics, new NBC network shows soon to debut also got some major exposure. “Good Girls” had a 9.2% share, while “Rise” had an 8.8%; and “A.P. Bio” a 4.1%.

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Augmented Reality Set To Blow By Virtual Reality

Based on a new forecast, augmented reality — including mobile AR and smart glasses — could reach an installed base of more than 3 billion, according to the projections in Digi-Capital’s
Augmented/Virtual Reality Report Q1.

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Agencies,’ Clients’ Creative Excellence Blame Game, 2018 Edition

This week saw the release of the 2018 Agency Productivity Report published by Canadian software company Function Point in partnership with the AgencyManagement Institute (AMI). AMI supports small and
mid-size agencies, but before you dismiss them, please note: Their pain is your pain.

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Ad-Free Pub Platform Scroll To Debut, ‘Business Insider,’ Fusion Media Join Service

Set up like a Hulu or Spotify for digital media lovers, Scroll, which is expected to launch later this year, offers readers a platform where they can indulge in their favorite publications without ads
for a small monthly fee.

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Johnnie Walker’s Transformative ‘Jane Walker’ Campaign Will Support Gender Equality

The “striding man” now walks with a striding woman–and she plans to make her voice heard this year. Beverage giant Diageo’s Johnnie Walker brand has added a female counterpart to its iconic mascot after more than 100 years in tribute to women around the world. It grows more relevant by the day with conversations about…

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Live Nation Wants to Be the Only Resource Brands Need to Reach Millennials, Gen Z

When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues–but the brand wants you to know that it does more than just sell tickets. Last year, Live Nation moved over 530 million tickets, and with…

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How Does the World’s Biggest Tech Investor Make Its Bets? Unpredictably

SoftBank is on a shopping spree, investing billions in firms such as Uber and WeWork, both directly and through an affiliated tech fund. People who know Softbank CEO Masayoshi Son describe his style as alternating between methodical and haphazard.

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Facebook Messenger: Here’s How to Block and Unblock Someone

Have you ever wanted to stop someone from being able to contact you on Facebook Messenger? Our guide will show you how to block messages from the user within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Also note, blocking messages from someone on Messenger is not the same…

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How New Balance Builds Brand Equity

AdExchanger |

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us becauseContinue reading »

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