Month: February 2018

Wanna watch a bug bomb? We thought Orkin had long ago exterminated the human-size talking insects that infested its commercials. After all, the animatronic oddities haven’t appeared in ads since 2012. Well, at least one titanic termite survived, and he’s worked up a comedy act in a new digital campaign from The Richards Group. Hitting…

Repositioning bitcoin and other cryptocurrencies as an investment strategy, not a currency, is causing frustration among the early adapters and leading to the bitcoin-cash fork.

At the Digiday Hot Topic: Future of TV event earlier this month in New York City, we surveyed over 60 media, TV and advertising executives from major companies to better understand the over-the-top landscape. Check out our earlier research on top-performing OTT and online TV services here. Learn more about our upcoming events here.

Quick takeaways:

• Just over half of respondents, 56 percent, think legacy media companies and TV networks will sell or license their content rather than make their own OTT channels.
• Respondents were split on whether multitier subscription plans or low-cost subscription plans with advertising will be the most successful business model.
• Customer acquisition should be the highest priority for OTT services, according to respondents.

Creation vs. selling
The growth of OTT services has sparked a bidding war between Netflix, Apple, Hulu and HBO among others as they all look to spend over $1 billion to fund original shows or acquire licensing rights from other producers. This has put legacy media companies and TV networks in a compromising position. Do they leverage their existing content to create an OTT product, or do they sell or license their content to an existing OTT platform for a fee? According to Digiday’s survey, 56 percent believe selling or licensing content is the better option.

The post Digiday Research: Subscriptions dominate ads in OTT revenue models appeared first on Digiday.

Qualcomm said it is getting closer to negotiating a deal for Broadcom to buy it—except the two sides can’t agree on a price.

Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the ad-blocking ecosystem is not yet perfected. Currently, most ad-blocking scenarios used by frustrated consumers looking for an ad-free experience involve the “all or nothing”…

The case is one of several legal battles on law-enforcement access to private online data, and it requires the justices to interpret a law that Congress wrote before email and cloud computing were part of everyday life.

Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald’s. Starting today, over 20 million packets will be available at McDonald’s restaurants across the country. Last week, the company released a three-episode podcast called The Sauce that details what went wrong in October when the fast-food behemoth tried to bring back the beloved…

Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing strategy. In “Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy,” he noted that: According to Google, mobile searches that include “best” have grown by more than 80 percent…

ABC’s “American Idol” has signed two major sponsors for its highly celebrated return: Macy’s and Johnson & Johnson’s Zyrtec, the allergy medication. At its height, it could command up to $30 million
for each season. Now the sum is a little over $1 million.

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. Digital advertisers say they want transparency, but I’m not sure many would know what to do with it once they… Continue reading »

The post Is Transparency Fueling Advertiser Paranoia? appeared first on AdExchanger.