Month: February 2018

Apple Chief Executive Tim Cook will co-chair the Chinese government’s showcase global business forum next month, underscoring his increasingly high profile here as companies wrestle with tough new government demands on cybersecurity.

Programmatic media-buying for emerging formats — and the related issues involving cross-channel measurement and attribution — are the two topics digital ad execs expect to occupy their time and
attention this year, according to findings of a survey of digital ad execs. It’s about time that the programmatic marketplace embraces new formats, and especially in terms of understanding how to
attribute the impact and value they generate between consumers and brands.

Traditional cable and satellite TV bundles now face more competition from a proliferation of “skinny bundles” of channels delivered over the internet and streaming video-on-demand companies.

Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst’s Good Housekeeping skill, which now has recipes with visuals made with the Echo Show and Spot in mind. The skill, which had a soft…

Six months after announcing it would create a sports news streaming network, CBS has launched the new OTT offering, called CBS Sports HQ. The free, ad-supported network, which debuted this morning and is a collaboration between CBS Sports and CBS Interactive, contains live coverage from anchors and reporters, who will offer news, scores, stats, highlights…

How would a robot deal with war? It’s a reductive question, given that using robots in a military contexts begs a far more serious one: How will we deal with the effects of robotics in warfare? But charity organization War Child U.K. uses a childlike approach in “Escape Robot” to great effect. Created by agency…

Michelob Ultra is going organic. The Anheuser-Busch brand has unveiled a new premium brew, Michelob Ultra Pure Gold, which is made from organic grains. It is 85 calories and has 2.5 carbs, according to the company. “Since the brand was founded in 2002, we’ve been committed to innovation,” said Azania Andrews, vice president, Michelob Ultra….

Proposals to change the U.S. immigration system have received renewed attention under the Trump administration. Read key details about U.S. immigration programs.

AdExchanger |

by Sarah Sluis and Alison Weissbrot Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring out what the heck to do with all their data. Since AdExchanger wrote its initial Guide to Ad Tech Consultants three years ago, new companies have emerged and those previously featured have added new areas… Continue reading »

The post A Marketer’s Guide To Ad Tech Consultants, 2018 Edition appeared first on AdExchanger.