Month: February 2018

Sharp Corp. has dropped its lawsuit against Chinese electronics manufacturer Hisense Electric Co. in a dispute over rights Sharp granted to its brand name when selling televisions in the U.S.

After UnReal’s critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama–about two women who produce a Bachelor-like reality show called Everlasting–weathered a backlash during its bumpy sophomore season. The show lost ratings and alienated critics with polarizing storylines including a Black Lives Matter-inspired police shooting and an assault on lead character Rachel by her…

On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time analytics to a constantly rotating team of employees. This is Mission Control, the beating heart of Gap’s customer experience group. Here,…

The best advice someone gave me as a newly minted executive creative director was this: Find your heroes in the industry. So I went hunting for the best among us. I wanted to find those who I could look up to for their work, of course. But I also really wanted role models who were…

As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could have had them back on the air last year, where their absence on year-end top 10 lists hurt the network’s position relative to its two…

If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start. Lose the org chart Transforming your organization to be more agile and responsive to customer needs means rethinking how you organize internal teams and deploy talent. The first step is to decouple projects…

We’ve all been there, both in-store or online, where the retail experience is so poor that you either end your relationship with the brand instantly or hold your nose each time you pay a visit. In my case a certain big box retailer near my home in suburban New York almost feels like a hostile…

As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent Operations research. But there are impediments to transforming marketing, and many of them are internal. Two-thirds of marketers see lack of long-term investment as an obstacle, for instance,…

BARCELONA–At last spring’s Samsung Galaxy S8 event in New York, Samsung unveiled its latest smartphone along with a new campaign for its “Do What You Can’t” theme. The idea behind the tagline was that the phone–despite all of its new features–is less of a magical tool and more of something that empowers people to become…