Month: February 2018

Mom is non-threatening. She wears a cardigan, she’s rarely seen outside the home and she adores her family. She’s not a unique individual with her own will and wishes at all–just a prim, proper, wholesome mother. We’ve all seen that narrative portrayed in 1950s-era consumer products ads from the likes of Tide, Coca-Cola and, of…

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The majority of snowboarding gold medals in the 2018 Winter Olympics were won by competitors in head-to-toe Burton gear, so why do the sports outfitter’s social media pages seem oblivious to the company’s biggest brand event of this half-decade? It’s because the International Olympic Committee (IOC) goes to unmatched lengths to preserve the Olympic’s official… Continue reading »

The post How The Olympics Is Changing – And Not Changing – Its Brand Marketing Controls appeared first on AdExchanger.

That’s right, outdoor advertising is sexy again. From Hollywood to politics, outdoor advertising is in the spotlight. And according to a new Warc study, it remains a key component of many “successful”
advertisers’ media plans.

ABC says it is now sold out of TV commercials avails for all of its “Academy Awards” telecast — scheduled two weeks from now — the fastest ever in its history. The price for a 30-second advertising
unit in the show has climbed by “high single-digit” percentages versus last year.

Pandora’s fourth-quarter subscription revenues nearly doubled from a year ago — from $59.8 million to $97.7 million.

“The Olympics advertising landscape is often as competitive as the sports events themselves,” Ted Marzilli, CEO of YouGov’s BrandIndex, tells “Marketing Daily.”

An advertiser who sued Google for click fraud failed to address whether he was “personally charged for invalid clicks,” a federal judge said this week.

Efforts to curb fake accounts, Russian bots and hate speech had a significant impact on the follower counts of conservatives and “alt-right” figures like Michael Flynn, Jr. and white nationalist
Richard Spencer.

Branded video content produced by traditional TV companies actually outpaced the field, with year-over-year engagement growth of 79%, according to research from Sharablee, which tracks content on
social media for publishers and marketers. The research defines “engagement” as a share, a comment or a reaction (i.e. a Facebook “Like”) from consumers.

Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing. Diggins’ come-from-behind win inspired some truly epic announcing and also led to her selection as the U.S. flag bearer for Sunday’s closing ceremony. Fans…