Month: February 2018

Once seen as purely a tool for entertainment, social media has become an indispensable marketing tool for many industries over the past few years, rivaled only by word of mouth. According to a first-quarter-2017 report by 4C Insights, overall social media spend was up 60 percent compared with a similar period the previous year. CMO…

Yes, TV networks like high ratings. But as viewers know, TV networks avoid running any advertising when covering real-time tragic events such as shootings.

Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard Media Index. That January boost includes a 11.1 percent lift in cable ad revenue and a 2.7 percent jump in broadcast…

During its many years broadcasting the Olympics, NBC has learned the hard way what its viewers will and won’t tolerate when it comes to offering sneak previews of its entertainment shows during Olympics coverage. In 2012, the network aired the premiere of short-lived sitcom Animal Practice in the middle of London’s closing ceremony, which “pissed…

Following the lead of students nationwide inspired by the activism of survivors of the Parkland massacre and citing “customer feedback,” the First National Bank of Omaha stood up to the National Rifle
Association yesterday, saying that it would not renew the contract for its NRA-branded Visa card. That news was followed by Enterprise Holdings, which controls the Alamo, National and Enterprise car
rental brands, announcing that it would stop offering NRA-member discounts.

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Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’s… Continue reading »

The post GQ Buys Into Commerce Content appeared first on AdExchanger.

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Meehan, CEO at PadSquad. On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on poor ad… Continue reading »

The post Ad Density Can Be Just As Problematic As Bad Ads appeared first on AdExchanger.

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snip Snip P&G will cut $400 million more dollars in agency and production fees before the end of its fiscal year on June 30. That’s in addition to the $750 million the CPG giant has already cut in agency fees since mid-2015, bringing its… Continue reading »

The post P&G Preps Further Agency Cuts; Snap Ramps Up TV-Like Shows appeared first on AdExchanger.

Earlier this month at the Digiday Publishing Summit in Kyoto, Japan, we sat down with 40 executives from international publishers to get their thoughts on the state of programmatic adoption by publishers. Check out our earlier research on the future of programmatic TV here. Learn more about our upcoming events here.

Quick takeaways:

• Three-quarters of publishers in Japan reported increased revenue from programmatic advertising in the past year.
• Only 15 percent of Japanese publishers collect more than 50 percent of their revenue from programmatic advertising.
• Roughly one in five (21 percent) of Japan’s publishers actively block content from users employing an ad blocker.
• Programmatic advertising will grow to be worth $2.54 billion annually in Japan by 2020, up from $1 billion per year now.

Programmatic becomes mainstream
Japan’s media landscape is steadily maturing. Its once nascent programmatic market now accounts for over $1 billion dollars in digital ad spend, compared to just $10 million in 2013. Research based on a Digiday+ survey of publisher executives found that Japan’s publishers are reaping the benefits. Seventy-six percent of publishers reported seeing an increase in programmatic revenue over the past year.

The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday.