Month: February 2018

Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to qualify as a premium publisher in the Amplify program and be…

Academy Awards voting continues until next Tuesday, but ABC’s ad sales team has already completed its Oscars business. ABC said it has sold out of this year’s inventory a week and a half ahead of the March 4 telecast, which the network said is the fastest Oscars sellout in its history. This year’s 30-second spots…

“[I]n the next two years, an amazing thing is going to happen: Your brand will speak its first words,” said Will Wiseman, U.S. chief strategy officer at Omnicom’s PHD. Wiseman means this quite literally as brands of all sizes race to incorporate increasingly popular smart speaker technologies into their marketing plans. The most obvious manifestation…

The fourth edition of the LinkedIn Content Insights Quarterly uses LinkedIn data to examine what kinds of content members are engaging with on the platform, including the kinds of articles a particular audience–in this edition, financial services professionals–is interacting with. This information is invaluable for content marketers looking to engage LinkedIn members on the platform….

More than 40 million blacks live in the United States, making up around 13% of the nation’s population. Here are five facts about the U.S. black population today, drawn from Pew Research Center studies in the last year.

Cond? Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and Gen Z audiences. These brands include The Hive, AD Clever, Basically, Healthyish, GQ Style and Teen Vogue. The company is hoping one way to woo advertisers to these properties is to…

AdExchanger |

This week on AdExchanger Talks, we bring you a lively discussion with Joanna O’Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry. Joanna will present a session titled “Omnichannel Buying Remains More Promise Than Reality” at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 10-11. Many fans… Continue reading »

The post Podcast: Joanna O’Connell Grades The Progress Of Omnichannel appeared first on AdExchanger.

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Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers more insight into how metrics are calculated. Knowing when metrics… Continue reading »

The post Facebook Declutters Ad Manager appeared first on AdExchanger.

Sinclair Broadcast Group now says it would sell TV stations in New York and Chicago as well as other TV stations to meet media ownership limits to gain U.S. regulators’ approval for the deal.

Video is becoming more important than ever for publishers and media companies, and increasingly these companies are turning to social media to publish not only their own videos, but content sponsored
by brand partners.