Month: February 2018

Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social network’s answer to Slack is replacing its dashboard with a new admin panel that will be available via its iOS and Android applications. Admins on…

According to a 2013 survey, 37 percent of Americans who watch football like to eat pizza while they’re doing it. And, using the statistic of 16.5 million people who tuned in to watch the average NFL game in 2016, that roughly adds up to about 6 million people who have pizza on the mind while…

“Make the logo bigger!” clients cry. Rarely do they ask to see it disappear. But that’s exactly what Lacoste is doing. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand’s doing away with the grinning crocodile on a new line of its polos–to make way for animals that…

While The Americans is now one of TV’s most critically-acclaimed shows, the FX drama, which stars Matthew Rhys and Keri Russell as Russian spies undercover as a suburban D.C. family in the 1980s, almost took a radically different path after its first season. While the spy genre is often “broadly commercial,” said FX Networks CEO…

If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes…

Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an internal test of Messenger Broadcast, which was initially spotted by Twitter user @phwd and shared by The Next Web director of social media…

Amazon.com Inc. acquired Ring, maker of video doorbells, in a deal valued at more than $1 billion, giving the online giant a bigger foothold in the home-security business.

The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard.

Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” –
because some are getting too much attention, while others are being underestimated.

Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers’ apps. The network plans to leverage the
driving patterns of people through smartphone apps.