Month: February 2018

Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link’s creative review, conducted by agency search consulting firm Pile, with the agency instead being “evaluated on current and ongoing work,” according to a Jack Link’s spokesperson. Jack Link’s teased Carmichael Lynch’s new campaign with a 60-second “Runnin’ With Sasquatch” anthem ad running…

South by Southwest attendees will get to experience what it’s like to be part of Westworld. Well, sort of. HBO and Giant Spoon are building an immersive experience on two acres of land for SXSW to promote the show’s upcoming second season, which will premiere on April 22. From March 9-11, SXSW attendees will be…

Among them: NFL football is still the best TV sport. It doesn’t matter if Netflix original movies are good.

Monarch CRM gives Agri-Pulse access to revenue reports that provide it with actionable insights to know when it’s made crucial connection. For niche publishers, an outlet’s ability to reach its target
advertisers has fewer opportunities.

In the first five days of the winter games, NBC says, viewers watched more than 1.31 billion live-streaming video minutes on NBCOlympics.com and the NBC Sports mobile app. That number will only
increase in the days leading up to the closing ceremony.

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years. National advertising loads grew 3.9% to 11 minutes per hour across all
Nielsen-tracked programming during January 2018. This helped networks keep commercial impressions at a mid-single-digit decline — 7.3% in January 2018.

The rollout of Google Pay began Tuesday. The new app for Android combines Android Pay and Google Wallet into one service. The new payment information that users save in their Google accounts will
become available throughout Google’s services.

Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they’ll be encouraged to comment or reply with the three emoji that would best describe their ideal New Zealand vacation. After a user leaves an…

Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically calling out House Speaker Paul Ryan for not proposing legislation in the wake of another deadly school shooting. The group’s digital billboard outside Ryan’s Janesville, Wis., congressional office reads: “17 killed…

It’s been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However, of the 50-some shows that were part of Watch’s initial launch, only a handful of series have been picked up for a second season. Make that a…