Month: February 2018

Legacies are often defined by a great name, and you can’t make a name without a certain amount of stability. In a Nascar family, what’s a better metaphor for stability than a trusty tire brand? That’s the logic driving Goodyear’s “Make a Name” campaign. Created by GSD&M, and released during the Daytona 500, the ad…

Facebook just eliminated the need to hang up and launch a new audio or video chat on Messenger when users want to add more people to the conversation. Product manager Sarah Morris announced in a Newsroom post that group chats on Messenger now feature an “add person” icon, allowing people on the messaging application to…

Vox Media is cutting approximately 50 employees–or about 5 percent of its 1,000-person workforce–from several of its sites and offering “role changes” to a dozen others. In a memo to staffers, CEO Jim Bankoff wrote that “industry changes over the past few months” led to the cuts. Bankoff is referring to algorithm changes at sites…

One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she’s back, in a new role. In between Twitter stints, Cohen served as senior vice president of entertainment partnerships and influencer marketing for public-relations firm The OutCast Agency, where she…

In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents’ personal data. Companies that don’t comply with the GDPR not only risk losing their customers’ trust, but they could also face fines of EUR20 million or…

Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today’s The New York Times listing members of Congress who have accepted donations from the National Rifle Association. Following last week’s mass shooting at Marjory Stoneman Douglas High School in Parkland,…

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NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising technology, Ed Kozek. Kozek was previously SVP of ad product and engineering for The Weather Co., where he worked on the audience and data platform WeatherFX. Now he will manage NBCU’s proprietary ad products. NBCU… Continue reading »

The post NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement appeared first on AdExchanger.

A year into the most politically- and brand-charged period in American history, a new poll of CMOs finds most of them believe they should keep their distance from politically-charged issues.
Eighty-three percent of 178 executives responding to the just-released February 2018 edition of The CMO Survey answered “no” to the question, “Do you believe it is appropriate for your brand to take a
stance on politically charged issues.”

Snap Inc.’s overhaul of its core app splits the social from the media—but is that enough to survive?

Publishers gained an automated ad unit from Google, which it calls “Auto” ads, on Wednesday. The technology serving the ad automatically optimizes the placement on publisher sites based on a variety
of data and insights.